Podcasts are a great way to scale visibility and promote your brand. Targeting the right podcast for you can be tricky, though, so we’ve put together this blog post with some tips and tricks on how to find the perfect one. In addition, we cover metrics like the number of downloads per episode, audience size in followers, the average length of episodes, and more!
What Defines A Target Podcast
We know that Target Podcast is a vague term, so we’ll break it down a little more for you. A target podcast is a sometimes niche show that fits your needs as a business person either through topics that align with your own messaging or an audience similar to your customer base.
Of course, just because a show is about the right topic doesn’t mean it’s worth your time to appear on it. The show also has to be valid, meaning that it is legitimate and professionally produced.
One of the easiest ways to single out good podcasts is to look for shows with over 20 episodes.
Only a small percentage of shows make it past 20 episodes, signifying that they are worth your while and will continue to stick around. On top of that, you’ll want to check how consistently episodes are posted. There’s a big difference between a show posting one episode a week and 40 episodes in one day.
Some Other Signifiers Of A Valid Podcast
- Every episode is up to the same quality.
- The host is “good.”
- Great sound quality.
- The branding is consistent.
What Makes A Good Host?
A good host is someone that you think would be a good fit for your brand. It’s essential to find someone who is articulate and thoughtful in their delivery, as well as someone who knows how to communicate with their audience. The perfect hosts know what they’re talking about and how to entertain their listeners.
Some Questions We Ask When Evaluating A Host
- Is it just a straight question and answer, or can the host converse with their guests and pull more context out of answers? There’s nothing wrong with a Q&A, but it’s just not as compelling as an actual conversation.
- Are they actively listening to their guests?
- Do they check the quality of their guest’s sound equipment before recording?
Of course, technical difficulties happen, but these are all questions to ask when evaluating if a show has a good host.
Advanced Benchmarks Of A Target Podcast
There are some more advanced benchmarks of Target Podcast for you to take into consideration. For example, who is the audience, where are they located, and how large? Unfortunately, these demographics are not as easily accessible as you might think. But there are a few tools at our disposal that can get clients on shows aligned to their needs.
This website ranks every podcast ever created and organizes it by popularity. So being in the top 2% of this ranking would suggest a large and loyal global audience. It’s a great way to figure out the audience size and general type of listener for a show.
Is the show in the top 100 on iTunes? What about the number and quality of iTunes ratings and reviews? iTunes is still the industry standard and is a great way to see what echelon that show is in.
How is their social media following? First, you want to make sure that they have a large following actively engaging with their content. A lot of followers with low engagement might mean that the host has been paying for follows.
At the end of the day, it comes down to what topics you can speak to and the show’s audience. These things are not mutually exclusive. So the while the topics of a show may match your needs, the audience isn’t quite aligned. You can talk about scaling a business until you’re blue in the face, but none of it matters if you aren’t in front of the right audience.
Most outreach falls under traditional pitching, as in through email or filling in a form on a website. Plus, a follow-up if there is no response to the original pitch.
A multipitch gives the host a chance to outline what criteria they are looking for in their guests. It is a hand-selected list of pre-vetted guests who fit the requirements of whatever the host is looking for. Then we can provide a document of short bios to give the host an idea of who they are and a folder of one-sheets for an in-depth look at each guest.
It really gets to the bottom of who the host is looking for. However, it does become an exercise in trust. As it’s our job to make it clear to the host that there is a benefit to them bringing on a new guest.
Target Podcasts are a great way to ensure that your message is getting delivered to the right audience.
Finding the right show can be tricky, but if you consider what criteria they’re looking for in guests, where they have an established following, and how many listeners their show has, then it’s easier than ever before. Are you still struggling with finding a Target Podcast? If so, let us know! Our team of experts will work with you one-on-one until we find the perfect fit for everyone!