Category: Uncategorized

How to have more authentic interviews

If you invite a guest onto your podcast who is interesting, knowledgeable and successful, the odds are that they have given many interviews before, meaning that they will have ready-made responses and go-to stories for most questions. On the one hand this is great, because they have probably polished those answers to perfection, but on the other it can also make your content sound a bit scripted; a bit of a routine exercise for the interviewee.

To avoid this, you have to somehow surprise them with questions they aren’t asked a lot, questions that can get them off their usual script and that can help to achieve a free-flowing, natural conversation. This will really help your listeners understand the mindset and story of the guest; they will open up more and will give you an interview that is really special.

So, if you’d like your guest to provide truly unique content for your listeners, try to get into their minds, find a few questions that can surprise them either before or during the interview, and ask one of them whenever the interview starts to sound a bit scripted. This way your entire show will sound authentic and honest. Listeners really appreciate those things!

To learn more about how Interview Connections can help you with your guest interviews, visit Interview

How to get your guests promote your podcast

One question I get asked a lot from my clients at Interview Connections is How do I get my guests to promote their interviews? and a few people even said they are considering requiring the guest to do so. Hear me loud and clear: requiring your guests to promote your show is a very bad idea!

You have to take having interviewees on your podcast as seriously as if they were guests in your home.

Last week my son Nathan had his first birthday party and one of my friends called me to ask what kind of gift they should  bring. I told her of course that she shouldn’t bring anything, that the only thing I wanted was her company.

The most important reason you should invite a guest on your show is because you want them to deliver great content to your audience.

So asking them to e-mail their list about the interview is very impolite- it makes it look like you only want them on the show so you can promote to their list. Don’t forget that the people who can provide you great content are busy and successful entrepreneurs, so requiring them to promote your podcast would leave a really bad taste in their mouth and they will probably just decline your invitation to do the interview at all!

If you provide your guests a spotlight to share their story, to provide valuable, actionable content, all the rest will follow: They will feel compelled to share about it on social media, and you will have successfully laid the foundation for creating a fruitful long-term relationship with them since you made them feel welcomed and appreciated.

If you want to learn more about how I can help you book great podcast guests, visit!


How To Increase Your Podcast Downloads Using Pinterest


I have found an amazing strategy in using Pinterest to increase the number of downloads and subscribers to my client’s podcast.

Do you want to know what it is? Ready? I’ll pull back the curtain here…. “JUST ASK!”

Well, there’s a bit more to it than that but quite honestly, it’s not that complicated. Here are some basic steps you can take to use Pinterest to increase your podcast downloads and subscribers.

1. Either convert your personal page to a business page or start a business Pinterest page. The reason for doing this is so you can use the Pinterest analytics feature.

2. Create a board (or boards) for your podcast. This is a great way to organize and showcase your episodes by topic or month you aired them. I do Jim Palmer’s Pinterest marketing and we organize his podcast’s by topic into separate boards. John Lee Dumas of EOFire has his podcast episodes organized by month. I like both because it helps organize and decrease that feeling of information overload.

3. Create a promotional podcast graphic and link it to the podcast episode website.

4. When people repin the graphic, leave a comment for them thanking them, asking if they enjoyed the episode and inviting them to subscribe.

Since there are no direct messages on Pinterest, there isn’t a whole lot of engagement between users happening. When you leave a comment, you really stand out and people appreciate the interaction! You will gain more followers this way, which gets your pins shown more on the Pinterest feed, which ultimately drives more traffic to your podcast website!

To learn how ESS can help you increase your subscribers and downloads, visit us at

ICHeaderA (1)


Success Books That Have Radically Changed My Mindset

All of my Dad’s book!
Jim Palmer, The Newsletter Guru has written four books and his fifth book is coming out in October of this year. My Dad is the person who introduced me to entrepreneurship and I read his books long before I even considered becoming an entrepreneur. I have learned so much about customer service, customer retention, business, and mindset from reading his books.


The titles are:
• The Magic of Newsletter Marketing – The Secret to More Profits and Customers for Life

• Stick Like Glue – How to Create an Everlasting Bond With Your Customers So They Spend More, Stay Longer, and Refer More

• The Fastest Way to Higher Profits – 19 Immediate Profit-Enhancing Strategies You Can Use Today

• It’s Okay To Be Scared – But Never Give Up

The Barefoot Executive by Carrie Wilkerson


My Dad handed me Carrie’s book when I was home for Thanksgiving in the fall of 2012. I was 4 or 5 months pregnant, thinking about what I was going to do to stay at home with my baby and have an income. I read the first chapter of her book and I felt like she was speaking RIGHT TO ME! I actually just finished it (10 months later! I took a break and read some others in between). Carrie writes this book as a truly amazing business coach. If you’re thinking of becoming an entrepreneur, read this book!

Three Feet From Gold by Greg S. Reid & Sharon L. Lechter


This book acted like the encouraging friend you need on a bad day for me as I was starting my business. Entrepreneurs know that you have to spend money to make money and we also know that there is no magic success pill and it can take a long time before you make it. The day before I got my first client, I was feeling very stressed about money and how our savings was getting smaller, but I kept remembering the lesson that you never know when you’re three feet from gold. The next day, I got my first client!

The Slight Edge by Jeff Olson


The Slight Edge is a book that reminds you that the little things you do or don’t do in life ultimately have a big impact in the long run. It’s amazing for your mindset and it’s one of my favorites!

And my current read is…

Think And Grow Rich by Napoleon Hill


We all know this is a MUST READ for entrepreneurs! My mind is just soaking up all that this book has to offer. I am not finished yet, I’m about halfway through so I don’t have much of a review yet except to say that this book is living up to it’s reputation!

Remember to keep reading and keep educating yourself. I have gotten some amazing ideas for my business while reading and I keep learning and growing. Do you have a favorite success or business book? Share in the comments!

The Top 2 Best Ways To Promote Your Podcast Episodes On Social Media


Podcasts are so popular right now. They bring amazing content to your audience, they allow you to connect with other inspiring entrepreneurs, and they ultimately help build your business by growing your following.
That will ONLY happen though if you properly promote your podcast episodes and social media is a great, if not the best way to do that. As we are all visual creatures, graphics and images are hands down the best way to promote your podcast episodes on social media.

I follow and listen to a lot of podcasters and podcasts and one thing I see most is the guest’s headshot as the lead promotional graphic. This is great IF the guest is so well known that people see their face and know who they are. But some guests are the face behind a very well known brand or are an expert in an industry that your listeners want to know about BUT they may not recognize the guest’s face.

So, what kinds of graphics are best to promote your episodes?

1. The easiest way to promote your podcast episodes with graphics is to use what I call a ‘podcast promotional graphic (PPG).’ This kind of graphic is a simple collage with your headshot or podcast logo, your guest’s headshot or business logo and what your listeners can expect to learn in the interview. Here is an example of a PPG I made for my client, Jim Palmer, host of Stick Like Glue Radio:


This graphic was pinned 3 months ago and still gets repins on Pinterest and attracts new listeners to Stick Like Glue Radio. If the graphic used to promote this episode was just a picture of Amy Porterfield, some people would be drawn to it because she is very well known, but some people would ignore it because a picture of Amy does not communicate what people can expect to find behind the image!

2. The 2nd best way to promote your podcast is with a custom infographic. Show notes are a great way to capture info and links mentioned in the interview. Putting show notes into a custom infographic will BLOW YOUR LISTENERS AWAY! People love infographics and people love podcasts. If you put your show notes into an infographic, you will attract not only podcast listeners, you’ll attract infographic fans. Check out this custom infographic I made for an interview with Denise Griffitts ( It’s one of Jim Palmer’s most popular infographics and it is continually repined, and draws in new listeners to Jim’s podcast.


To learn more about how Entrepreneur Support Services can help you promote your podcast and book great guests, visit

You can order a custom infographic from Entrepreneur Support Services by emailing

What it’s really like being a work at home mom

I wanted to write a little bit about entrepreneurship for the work at home mom or dad. Every time I tell a fellow mom that I work at home, that I own my own business, that I choose the work I want to do, their eyes light up and ask me how they can do it too.

It’s one of my long term goals to help other moms get to this place because when you have kids you shouldn’t have to choose between not working at all and staying home or working and putting your kid in daycare. There is another option.
But what many people do not realize is that entrepreneurship is a lifestyle; it’s not a job. I didn’t sign up for a direct sales position and I do not work 2 hours a day. I do not have a boss that guarantees me a pay check every other week or someone telling me what to do.

I have made personal development a huge part of my mind set and I focus not only on making money; building my business, but also on my growth as a person, as a mom and as a wife.

“Ya gotta spend money to make money…”

Yes, the saying is true! My husband and I, while we are far from wealthy, have good credit scores so I have taken advantage of credit cards and view them as a ‘business line of credit.’ My business is growing because I have invested in my education and in my services. I have read tons of success and business books. I have taken courses on marketing, and I have paid professional web developers to help me build my online presence. I do have clients, and I do have an income. But I also have overhead and am constantly investing in myself so I can grow.

Working at home in yoga pants with my baby is glorious! But it takes a lot of work, a strong positive mind set, and as Napoleon Hill once said, a burning desire.



The Importance of Optimizing Your Pinterest Page


If you’re an online entrepreneur, you probably know a little something about SEO- search engine optimization.  SEO is extremely important for all businesses, but especially online businesses that don’t have a storefront for potential customers to walk by.

One thing you should do is keyword research to find out what keywords are best to use on your website, and on your Pinterest page to draw more traffic to you online.  Google has a tool called Adwords (  I recommend playing around on that site to find some good keywords for your website and for social media.  Basic rule that I have learned is you don’t want to use keywords that are extremely popular because you’ll likely never be found (or be on the 50th google results page) and you don’t want to use a extremely unpopular keywords because hardly anyone will use those keywords in their searches.

Pinterest is a very important site to use keywords.  You want your Pinterest profile to be “Keyword Rich” not “Keyword heavy.” Don’t go crazy typing in every keyword with a hashtag in front that could possibly link to you.  You will look desperate to gain followers!  Choose the best keywords that describe you and your business and use them in your profile description, pin descriptions and board descriptions where applicable.  If you do this correctly, you will gain more followers because your ideal followers will find you in their search engine results!

Every time I get a new follower on Pinterest, I check out who they are if I don’t know them already.  Recently, I have noticed that a ton of new followers of mine are work at home moms, or bloggers about work at home moms.  I have in my Pinterest profile that I am a work at home mom!  I have no doubt that these new followers of mine are finding me by searching Google or Pinterest for ‘work at home mom’ and seeing my page in their search results.

If you want someone to find you or your business in their search results, what words should you use?  Think about what you write in your Pinterest profile strategically and you will gain more followers!

4 Ways I Grew My Business By Being A Social Butterfly



I think by now 95% of the civilized world is on social media. Most business owners know that social media marketing is a powerful and mostly free way to get exposure to their prospects, customers and clients. Every so often though, something happens to me and my business or I build relationships with new people and I am reminded just how powerful social media is for business owners!

1. Be sociable on social media! The definition I got on Google for the word sociable is “willing to talk and engage in activities with other people; friendly.’ To be sociable on social media, you have to do just what the definition says- talk to people! Don’t be afraid to message people and engage with them on something you have in common. Be friendly; as a business owner, social media is not a place to complain, bash people, or be rude. If you are a positive and friendly person on social media, people will want to follow you and read your posts!

2. Like, like, like! On Facebook, like pages of people in your niche and follow what they are doing and saying. In the words of my Dad, and coach, Jim Palmer, “Success Leaves Clues.” Get ideas from successful entrepreneurs on how to build your social media presence by liking their pages and seeing how they are using social media to build their business.

3. Stay on the radar of people you want to have a relationship with! There is so much power in commenting on or liking status updates and pins as well as retweeting or favoriting tweets on Twitter. If you consistently do this with people that you want to have a relationship with, you will stay on their radar. Then one day, maybe they need what you offer, or someone they know needs what you offer and because you stayed on their radar, they will call you! I’ve been in business less than a year and this happens to me!

4. The power of reciprocity: Use social media as a place to be a giver. I’ll pull back the curtain for you. Twice now, I have created custom infographics for some very successful entrepreneurs that I want to have a relationship with. I emailed it to them and posted it on social media. The result? They were very grateful for the time and creativity I used for their benefit and they shared the infographic with their massive audience. It was, in my eyes a win/win scenario and we all walked away from that connection very happy!

I have learned so much over the past 10 months or so of being an entrepreneur but the biggest lesson I want to share right now is that success and new clients and customers will come from building strong relationships. All of my clients have come from referrals. The relationships I have built are a direct result of connections on social media.
How have YOU grown your business using social media?

Joining “Fire Nation”

I discovered Entrepreneur On Fire, an awesome podcast, about a month ago and am hooked.   John Lee Dumas, the host, interviewed Barbara Corcoran and since infographic design is a part of Entrepreneur Support Services and is also something I enjoy doing, I decided to design an infographic for the E O Fire team on their Barbara Corcoran episode.

I have been overwhelmed by 1)how grateful John and Kate, his director of content creation, have been and 2) how generous they have been to post the infographic on their blog and social media!

Check it out!

barbara-corcoran (1)

Why Podcast Interviews Are Win-Win


One of my most valuable services I offer is getting my clients scheduled for interviews on podcast and radio shows.  I truly do enjoy this work because I am helping them get great (free) exposure to a large audience.  I also love interacting with the hosts of these shows.  I have had the pleasure of (virtually) meeting some inspiring and hard working people through this work, so I wanted to share a little about my experiences and what they have taught me.

What I love about most podcast hosts is how their passion for what they do and what they talk about on their podcasts really comes through the mic.  Most podcasters don’t get paid directly for producing a podcast.  It’s a strategic business decision to connect with successful entrepreneurs, deliver valuable content to their listeners, and help them and their guests get exposure.

If you are a podcast host, and someone reaches out to you wanting to be interviewed, be sure to take the time to see who this potential guest is.  Could they provide valuable information to your audience?  Is this someone that could grow your audience?

If you are an entrepreneur, author, speaker, or expert, and a host reaches out to you wanting to interview you, think about how this could help you.  This is earned media.  Free exposure.  Even if their audience is tiny, maybe they are just getting started and they have 20 listeners, one of those 20 listeners could be your next client.  Or maybe all those 20 listeners get some valuable information from you and they all
My point is, podcast interviews are a win-win situation.  They are about building relationships, growing each other’s followings, and delivering valuable content and information to the listeners. build their businesses because of it.  That should be worth 30-60 minutes of your time.

So if you are in the podcast biz or you are an entrepreneur who gets interviewed, remember you are doing this to help your listeners and your following learn and grow, because that will help you learn and grow as well.

I’ve been in the online entrepreneurship world for about 8 months and I have been overwhelmed with how much integrity, generosity, and spirit the people I have met have.   Don’t lose that when you make it big.  Don’t brush people off and think “are they good enough for my podcast” or “are they good enough for me to be on their podcast.”   Every interview you do is going to help someone, it’s going to teach someone, and you’re going to build more relationships because of it.

To learn more about how ESS can help you build your list of guest experts on your podcast, visit