Category: Podcast

IC047: 7 Tips for Podcast Advertising

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IC047: 7 Tips for Podcast Advertising

In this episode, Jess and Margy share some tips for getting a paid sponsorship for your podcast. Getting clear on your target audience, knowing what products or services your listeners need recommendations on, putting together a media kit about your show, and knowing how to price and structure packages are all things you can benefit from when seeking a sponsor. To order some really cute tops, visit CarlyJeanLosAngeles.com

BONUS: Interview with Jess and Margy on Journey to There

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BONUS: Interview with Jess and Margy on Journey to There

This is an interview from the Journey to There podcast. Subscribe to their podcast on iTunes at bit.ly/Journey2There

IC046: How to Market your Podcast

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IC046: How to Market your Podcast

This episode was produced by Produce Your Podcast, a production company founded by today’s guest, Traci Deforge. Traci talks about her business, business partner Russ, her own podcast (Journey to There), and how to grow your audience.

To check out Traci’s production services, click here.

IC045: Getting Interviewed as a Medical Intuitive

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IC045: Getting Interviewed as a Medical Intuitive

Julie Ryan, an experienced entrepreneur with the business credentials to impress anyone, also has the ability to communicate with people and pets (both living and deceased). In this episode, she talks with Jess and Margy about her experiences getting booked on shows as an Interview Connections client and how she goes on podcasts to talk about “woo-woo” topics.

Resources MentionedAskJulieRyan.com

IC044: By All Means, Google Us

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IC044: By All Means, Google Us

 

It has been a busy few months at Interview Connections, but now that things are settling down, Jess and Margy are back on the air to talk about ROI and SEO. Here’s what they talk about in today’s episode:

• Data driven returns

• SEO – Podcast episode about backlinks here

• List building and specific landing pages

Top 7 Reasons to Hire an Agency to Book Podcast Interviews

Getting booked on podcasts as a guest expert has enormous benefits for your branding and marketing strategy. Podcast interviews are great for your search engine optimization, lead generation and building relationships with referral partners in your niche.

The most effective way to go about getting yourself booked on podcasts is to hire a podcast booking agency. Hiring an agency that specializes in booking podcast interviews will save you time, money and get you the results you need faster.

Here are the top 7 reasons to hire a podcast booking agency:

1. Connections

When you hire an agency to represent you to podcast hosts, you are not only investing in their time to pitch you, you are also benefiting from the existing connections they have with podcast hosts who have interviewed other clients they represent. Our Booking Agents at Interview Connections have strong relationships with podcast hosts so as a client, you’ll be on the fast track to getting booked on leading podcasts in your niche.

2. Save Time

When you hire a podcast booking agency like Interview Connections, you are benefiting from the years of training our staff has in booking guest experts on top podcasts. Hiring an in house employee or virtual assistant to book you on podcasts will cost you a lot of time and money because you’ll need to spend time training and managing them or you’ll need to invest in someone else on your team to train and manage them.

3. Consistency

When you hire an agency to get booked on podcasts, you never have to worry about the headaches that come with staff turnover! Booking agencies like Interview Connections keep excellent records of all clients so you’ll always get great interviews regardless of employee turnover at your business or the agency.

4. Specialized Expertise

Pitching podcasters requires a very specific approach. A templated, scripted pitch will not cut it and unfortunately that’s what podcasters are getting from most in house team members who are pitching their bosses. Booking agencies know what podcasters want to see in a guest expert and they know how to write a pitch that gets a yes!

5. Positioning

Successful, in demand guest experts don’t try to cut corners or save a few bucks by having an assistant get them booked. By hiring a leading booking agency to represent you as a guest expert, you will be positioned in a way that has hosts excited to meet you and feature you to their audience.

6. Strategy

One of the biggest reasons to hire an agency to represent you is for the opportunity to strategize on who your target audience is and what interview topics and questions will get you booked on the right podcasts for you. When pitching podcast hosts, a lot of assistants and employees make the mistake of focusing on what the guest’s business sells and what the guest wants to promote. Podcast booking agencies understand that a successful pitch focuses on what value the podcast’s listeners will get from hearing the interview

7. Impact

This reason is less about all agencies and more about working with Interview Connections! One of our biggest values is compassion towards people and animals so we regularly contribute to non profit organizations that work on issues close to our hearts.

If you are ready to take your business and your brand to the next level, click here to apply to work with Interview Connections to get booked on podcasts!

IC043: Guesting, Hosting, and Consistently Posting with Kevin Bupp

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IC043: Guesting, Hosting, and Consistently Posting with Kevin Bupp

 

Cassi is leaving the Interview Connections team, so for her last episode of RTP, she and Alex talk with Kevin Bupp about what it’s like being on both sides of the mic. Kevin discusses his experiences being a guest and a host, how he manages his time when it comes to podcasting, how important it is to be a guest expert, and how he has managed to develop such a successful show with zero marketing.

Resources Mentioned:

Real Estate Investing for Cash Flow

We Know What You Did on Fear Street

IC042: How to Grow A Coaching Business with Mariko Briley

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IC042: How to Grow A Coaching Business with Mariko Briley

 

Interview Connections client and business consultant Mariko Briley talks with Jess and Margy about how she has grown, automated, and generated leads for her coaching business, and gives advice on what you can do to grow your own.

Resources Mentioned:

Mariko Briley

Costantino’s Venda Ravioli

IC041: How I Made Back 8x What I Invested with Interview Connections with Tanya Conner-Green

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IC041: How I Made Back 8x What I Invested with Interview Connections with Tanya Conner-Green

 

Tanya Conner-Green has been a client of ours for six months and has already made back 8x what she has invested with us, and she received this ROI before her interviews went live. In this episode, she tells Alex and Nathan how she made that happen and what she does to always make sure she’s the best guest she can be.

Resources Mentioned

How We Hustle Podcast

Whole Hearted Business Coach

IC040: Podcasting Killed the TV News Star with Erica Mandy

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IC040: Podcasting Killed the TV News Star with Erica Mandy

 

Erica Mandy had a career in broadcast journalism when she decided to leave it all behind to start her own podcast news network, the NewsWorthy. In this episode, she talks with Alex and Cassi about what inspired her to start podcasting and what marketing strategies she’s implementing that are rapidly growing the popularity of her show. And if you’re thinking about podcasting or are new to the medium, Erica gives great advice on how to get your show going.

Resources Mentioned:

the NewsWorthy

Womensplaining

Fan of the Band

We Know What You Did on Fear Street