Category: Podcast

Top 7 Reasons to Hire an Agency to Book Podcast Interviews

Getting booked on podcasts as a guest expert has enormous benefits for your branding and marketing strategy. Podcast interviews are great for your search engine optimization, lead generation and building relationships with referral partners in your niche.

The most effective way to go about getting yourself booked on podcasts is to hire a podcast booking agency. Hiring an agency that specializes in booking podcast interviews will save you time, money and get you the results you need faster.

Here are the top 7 reasons to hire a podcast booking agency:

1. Connections

When you hire an agency to represent you to podcast hosts, you are not only investing in their time to pitch you, you are also benefiting from the existing connections they have with podcast hosts who have interviewed other clients they represent. Our Booking Agents at Interview Connections have strong relationships with podcast hosts so as a client, you’ll be on the fast track to getting booked on leading podcasts in your niche.

2. Save Time

When you hire a podcast booking agency like Interview Connections, you are benefiting from the years of training our staff has in booking guest experts on top podcasts. Hiring an in house employee or virtual assistant to book you on podcasts will cost you a lot of time and money because you’ll need to spend time training and managing them or you’ll need to invest in someone else on your team to train and manage them.

3. Consistency

When you hire an agency to get booked on podcasts, you never have to worry about the headaches that come with staff turnover! Booking agencies like Interview Connections keep excellent records of all clients so you’ll always get great interviews regardless of employee turnover at your business or the agency.

4. Specialized Expertise

Pitching podcasters requires a very specific approach. A templated, scripted pitch will not cut it and unfortunately that’s what podcasters are getting from most in house team members who are pitching their bosses. Booking agencies know what podcasters want to see in a guest expert and they know how to write a pitch that gets a yes!

5. Positioning

Successful, in demand guest experts don’t try to cut corners or save a few bucks by having an assistant get them booked. By hiring a leading booking agency to represent you as a guest expert, you will be positioned in a way that has hosts excited to meet you and feature you to their audience.

6. Strategy

One of the biggest reasons to hire an agency to represent you is for the opportunity to strategize on who your target audience is and what interview topics and questions will get you booked on the right podcasts for you. When pitching podcast hosts, a lot of assistants and employees make the mistake of focusing on what the guest’s business sells and what the guest wants to promote. Podcast booking agencies understand that a successful pitch focuses on what value the podcast’s listeners will get from hearing the interview

7. Impact

This reason is less about all agencies and more about working with Interview Connections! One of our biggest values is compassion towards people and animals so we regularly contribute to non profit organizations that work on issues close to our hearts.

If you are ready to take your business and your brand to the next level, click here to apply to work with Interview Connections to get booked on podcasts!

IC043: Guesting, Hosting, and Consistently Posting with Kevin Bupp

Download Link | Apple Podcasts | Stitcher Radio | Google Play | iHeart Radio

IC043: Guesting, Hosting, and Consistently Posting with Kevin Bupp

 

Cassi is leaving the Interview Connections team, so for her last episode of RTP, she and Alex talk with Kevin Bupp about what it’s like being on both sides of the mic. Kevin discusses his experiences being a guest and a host, how he manages his time when it comes to podcasting, how important it is to be a guest expert, and how he has managed to develop such a successful show with zero marketing.

Resources Mentioned:

Real Estate Investing for Cash Flow

We Know What You Did on Fear Street

IC042: How to Grow A Coaching Business with Mariko Briley

Download Link | Apple Podcasts | Stitcher Radio | Google Play | iHeart Radio

IC042: How to Grow A Coaching Business with Mariko Briley

 

Interview Connections client and business consultant Mariko Briley talks with Jess and Margy about how she has grown, automated, and generated leads for her coaching business, and gives advice on what you can do to grow your own.

Resources Mentioned:

Mariko Briley

Costantino’s Venda Ravioli

IC041: How I Made Back 8x What I Invested with Interview Connections with Tanya Conner-Green

Download Link | Apple Podcasts | Stitcher Radio | Google Play | iHeart Radio

IC041: How I Made Back 8x What I Invested with Interview Connections with Tanya Conner-Green

 

Tanya Conner-Green has been a client of ours for six months and has already made back 8x what she has invested with us, and she received this ROI before her interviews went live. In this episode, she tells Alex and Nathan how she made that happen and what she does to always make sure she’s the best guest she can be.

Resources Mentioned

How We Hustle Podcast

Whole Hearted Business Coach

IC040: Podcasting Killed the TV News Star with Erica Mandy

Download Link | Apple Podcasts | Stitcher Radio | Google Play | iHeart Radio

IC040: Podcasting Killed the TV News Star with Erica Mandy

 

Erica Mandy had a career in broadcast journalism when she decided to leave it all behind to start her own podcast news network, the NewsWorthy. In this episode, she talks with Alex and Cassi about what inspired her to start podcasting and what marketing strategies she’s implementing that are rapidly growing the popularity of her show. And if you’re thinking about podcasting or are new to the medium, Erica gives great advice on how to get your show going.

Resources Mentioned:

the NewsWorthy

Womensplaining

Fan of the Band

We Know What You Did on Fear Street

IC039: The Privilege of Sharing Your Story with Nik Hawks and Lee Selman

Download Link | Apple Podcasts | Stitcher Radio | Google Play | iHeart Radio

IC039: The Privilege of Sharing Your Story with Nik Hawks and Lee Selman

 

Nik Hawks and Lee Selman (Paleo Treats co-founders, power couple, and Interview Connections clients) talk with Margy and Alex about the benefits they’ve seen from being guest experts, what makes a great interview from the guests perspective, and how they don’t get tired of retelling the same stories over and over again on multiple podcasts. They also offer some international travel suggestions, including a recommendation of a trek in Patagonia.

Resources Mentioned:

Paleo Treats

Donate to the Companion Animal Foundation

IC038: Challenges of Starting a Podcast with Charles Palleschi

Download Link | Apple Podcasts | Stitcher Radio | Google Play | iHeart Radio

IC038: Challenges of Starting a Podcast with Charles Palleschi

 

Spark Shipping founder, podcaster, and Interview Connections client Charles Palleschi talks with Jess and Cassi about the trials and tribulations of starting a podcast, what he’s learning about eCommerce from his guests, and what he’s getting out of being a guest expert. Also, the Interview Connections team loves snacks; specifically, ants on a log.

Resources Mentioned:

Spark Shipping

The Business of eCommerce

Womensplaining

We Know What You Did on Fear Street

Fan of the Band

What Every Author Ought to Know about Podcast Interviews

What Every Author Ought to Know about Podcast Interviews

 

You did it! You wrote your book. The manuscript is done and is in the hands of your editor. Now, it’s time to plan your launch. I know you’re tired. Writing a book is like birthing a baby; you put your heart and soul into the content and when the writing is done, you just want to take a nap.

So set your alarm, because if you don’t plan for a successful launch, no one will even know you wrote a book!

With the rise in popularity of self-publishing and independently run book launches, podcast interviews are quickly becoming one of the most popular ways for authors to hit the bestseller list and get more books into the hands of potential clients.

After working with dozens of authors at Interview Connections who use podcast interviews to get exposure for their books, I’ve compiled three top tips that will help you have a successful book launch!

 

1) Start Getting Booked 4-6 Months Before Your Launch

A lot of authors come to Interview Connections a month before their launch and say they want to get booked on a bunch of shows to promote their book, but this is such poor planning! Credible agencies (such as Interview Connections) will need at least one month to do a Discovery Process to gather the information that is needed to find shows that will be the best fit for you, and to get hosts to say yes.

Start the booking process at least 4-6 months before your book launches so there is plenty of time to get you booked on top podcasts. This also provides you and the host with the option of airing your interview the week of your book’s release.

Start booking podcast interviews to promote your book 4-6 months before your book launch! (Tweet this!)

 

2) In the Pitch, Focus on Value, Not Your Book

When you have a book to promote, it is tempting to pitch podcasters and tell them all about your book. I hate to be the bearer of bad news, but most hosts don’t care about your book. They care about providing value to their audience.

When you pitch podcasters, focus on the valuable content that you have to teach their audience. You can mention your book launch, but don’t let that be the focus of your pitch.

When pitching podcasters, focus on value, not what you want to sell to their listeners. (Tweet this!)

 

3) Ask For What You Want

After you get accepted as a guest, thank the host! Make sure they know just how incredibly grateful you are to be interviewed on their podcast. Then, let them know what date your book is launching. Ask, “Would it be possible to record our interview with enough time for the show to go live that week?”

After you record your interview, ask the host when the interview will go live. Again, you can simply ask “Is it possible to launch my interview the week of my book launch?” It doesn’t hurt to tell the host you’ll be promoting your interviews a ton that week! This shows the host if they publish your interview that week, they will also get exposure for their podcast.

If you want your podcast interview to go live the week of your book launch, just ask the host! (Tweet this!)

 

Do you have a book coming out in 2018?

Let’s talk!

Fill out an online application to work with us and we’ll tell you all about our Launch Package options for guest experts!

 

IC037: Seltzer Life and Authority Marketing with Brett Jarman

Download Link | Apple Podcasts | Stitcher Radio | Google Play | iHeart Radio

 

Episode 37

The Interview Connections team consumes a lot of seltzer water and longtime Rock the Podcast listener/ first-time guest, Brett Jarman, joins Jess and Margy on today’s episode. Brett talks about authority marketing, how to leverage podcasts and content marketing to grow your business, and why he loves listening to RTP.

 

Resources Mentioned:

Brett Jarman

Womensplaining

Polar Seltzer

 

 

 

IC036: So You’re Thinking of Doing Podcast Interviews

Download Link | Apple Podcasts | Stitcher Radio | Google Play | iHeart Radio

 

Episode 36

Jess and Margy answer some questions written in by someone who is thinking of doing podcast interviews to grow their business and their brand. This episode covers the things you should consider if you’re thinking of becoming a guest expert. Podcasting might not be the right approach for some people, but for others, it can be a perfect way to accomplish the business growth goals that you’ve set for yourself.