Jess and Margy answer some questions written in by someone who is thinking of doing podcast interviews to grow their business and their brand. This episode covers the things you should consider if you’re thinking of becoming a guest expert. Podcasting might not be the right approach for some people, but for others, it can be a perfect way to accomplish the business growth goals that you’ve set for yourself.
Jess’ How to Interview panel at PodFest Orlando was full of tips from podcast hosts Tyler Sheff, Erica Mandy, and Dr. Ryan Gray. In this episode, you’ll hear some common mistakes interviewers make, how to get through to non-responsive guests, whether or not to have pre-calls, and more!
Coming to you from Jess’ Guest Etiquette panel at PodFest Orlando, seasoned guest experts and Interview Connections clients Damion Lupo, Jennifer Briney, and Tom Tate discuss everything from sending care packages to show hosts to the best method for hiding a sneeze on air; everything you need to know about becoming the best podcast guest possible.
Over the last several years, every time someone approached me about offering business consulting, I rolled my eyes. My dad, my business partner and multiple clients and prospects have told me I should start consulting entrepreneurs.
While it’s a huge part of what we do with our clients at Interview Connections (we spend their first month entirely on strategizing and consulting), I was afraid to offer business consulting as a stand alone service. I felt like if people said no, they would be rejecting me personally.
I’ve had a breakthrough in realizing how my fear of rejection has been holding me back from doing the things I want to do, and more importantly from providing value to my fellow entrepreneurs.
My first employee and now business partner, Margy and I have been working together over the past two years and have accomplished incredible success in the restructuring of Interview Connections by streamlining operations, increasing revenue and building an amazing team.
I started Interview Connections in 2013 and made six figures in the first year. Our revenue doubled in 2015, and again in 2016. We closed 2017 at just under a half million in revenue and standing here at the beginning of 2018, we are on track for our biggest year ever.
Since launching Interview Connections in 2013, we’ve booked over 10,000 interviews and are the most well known booking agency in the podcasting industry to date.
After growing Interview Connections virtually with a staff of 1099 contractors booking interviews, Margy and I realized that an independant remote team was not a strong enough foundation to take the business to 7 figures while delivering an elite level of service. We took a risk and made a huge change by replacing our remote team of contractors with an inhouse team of W2 employees in a 2300 sq ft building. Interview Connections now has 7 full time employees (with health and dental insurance!) and is operating more profitably than ever before.
We made the shift from a virtual business to a company locally run and operated because we knew what this would make possible for our future: empowerment, joy and the magic of having it all (we’re typing this email from a train on a Monday afternoon while our staff is in the office serving our clients!).
Margy and I are officially launching our consulting business today with 20 VIP days available! We want to help our fellow entrepreneurs achieve their biggest goals this year and experience the kind of fun and joy we have together growing Interview Connections.
Jess and Alex talk with Dave Claffey, who is the communications and PR manager at Realty Shares. Dave discusses the importance of having multiple people from different departments of the same company be guests on podcasts, as well as his softball prowess, and experiences with company sports teams.
On today’s episode, Jess and Cassi interview an Interview Connections client, Willard Barth, and he teaches them a lot about themselves and how to better understand their coworkers and employees.
1. What topic resonates the most on the podcast interviews you’ve been doing lately?
a. Willard recently released a book called “The Anatomy of Transformation.”
b. People seem to mostly be focusing on his interesting personal journey: Willard lost one of his legs to bone cancer when he was a child, had to overcome a drug and alcohol addiction, and has even been in prison.
2. What was your time like on Broadway?
a. He released a CD almost twenty years ago and had a 17 year friendship with Les Paul.
b. Willard shared the stage with Les Paul over one hundred times.
3. What’s the connection between your life as a creative/performer and your life as a business consultant?
a. When you’re a business consultant, you need to come up with creative solutions to solve problems.
b. When he was writing and performing, people would get an escape for either a few minutes or a few hours, but now he’s giving people a life-long result with what he’s doing for them.
4. How can I create a more streamlined, but still personalized, sales process?
a. Have you identified your sales process map? Capture what’s in your head (each individual step) and get it down on paper.
b. Write down what you can automate or delegate out to someone else and what steps you personally need to be involved in.
c. Think of what you can improve upon the most to make your sales process even more effective.
5. How do you motivate and incentivize a small team when each person is motivated by different things?
a. Willard doesn’t believe in motivation because it’s short term, but he believes in influence. If you really want to consistently inspire someone to take action, find out what inspires them.
b. Six human needs: significance, certainty, uncertainty, love, connection, growth, and contribution.
c. Understand what human needs most inspire someone through their personality profile and direct them in such a way where their needs will be fulfilled.
6. How do you identify what specific needs motivate someone?
a. Ask them quality questions that will teach you something about how they succeed, how they feel in certain situations, and what makes them feel fulfilled.
b. When you understand what motivates someone and feed it back to them, they feel like they want to take action and be involved.
7. Why are personal transformations so critical for business success?
a. After Willard meets with his team to lay out a 90 day plan, he tells them that the person they currently are will never achieve those goals because if they were capable of achieving those goals, they already would have.
b. A small/mid-size business is a complete and total reflection of the person who owns it.
c. In order to become a better leader, you need to become a better communicator and a better delegator.
d. Many people don’t recognize the areas that they aren’t strong in and therefore don’t delegate those aspects of their business to someone else on their team who is the best equipped to handle it.
e. Fears and limiting belief systems keep us from becoming successful. If you want to grow your business, you need to grow, face, and transform areas that have been limiting you all of your life.
8. Are the six human needs mentioned in your book?
a. Willard does talk about the six human needs in his book.
b. The original idea, the Six Human Needs Psychology, was developed by Tony Robbins.
9. DISC Personality Profile:
a. Each quadrant of DISC will house members of your team and areas of your business.
b. D- dominance. I- influence. S- steadiness, C- compliance.
c. A lot of companies have the right people, but they have them working in the wrong quadrant. Once you understand someone’s personality profile, you can move them to the right part of the company and better understand what influences them.
Margy is in the holiday spirit and Jess has some hidden dancing talent. Today’s episode features an interview with Interview Connections client, Tim Cameron-Kitchen.
1. Tim, what do you do in your business?
a. Exposure Ninja is a digital marketing agency
2. Why did you decide to start a podcast?
a. Sharing what they do on podcasts is a great way to get leads
3. Tell us more about what you cover on your show
a. Small and medium sized business owners or marketing managers are their target audience
b. They cover things that will be interesting to this audience
c. Episodes are either Tim interviewing one of his team members or featuring a guest interview with someone who has had serious success in digital marketing
4. What’s the value in bringing on your team members?
a. Exposure Ninja is so big that it’s more than just Tim (he has 60 employees!)
b. Tim’s employees are doing things that even he may not know how to do, so it’s great to be able to feature their expertise
c. It’s also great for clients to get to know the team members who make Exposure Ninja run
d. Tim uses the podcast episodes in his email marketing and social media
e. The episodes that feature employees get the most listeners
5. Does including employees help with employee retention?
a. Not sure
b. Some employees find it intimidating
6. How do you help employees practice?
a. Wing it!
b. Positive (and honest) feedback helps build confidence
7. What was your launch strategy for your podcast?
a. They read Digital Marketer Blog for how to start a podcast
b. Set up four episodes and launched with those
c. People still go back to those original episodes and they are the most popular
d. They made sure the topics for the first episodes would be evergreen
e. Email marketing for new episodes to list
f. Contest for ratings and reviews
8. What benefits have you seen from hosting a podcast?
a. The biggest benefit is the relationship building with current leads
b. The majority of sales are now made to people who love the podcast
9. Do you have any tips for people who want to start a podcast to grow their business?
a. Do it!
b. Quality is important- don’t air episodes that aren’t good
c. Guests with too clear of an agenda can sound stiff
10. What should you NOT do as a guest?
a. Guests who are outside the podcast pool are often best
b. Often authors are too polished and don’t sound as authentic
c. Really listen to the question and think about what the audience actually wants
d. Don’t be generic
e. Ask the host who the audience is and what they care about so you can tailor your message
11. What is your tech set up?
a. Blue Yeti mic
On today’s episode, we are live from Dallas interviewing our client, Jason Treu. (Excuse the background noise from the Sheraton lobby!) Jason helps successful leaders overcome management and career challenges within their organizations.
1) What are the most common pain points you find with your clients?
a. Most of it stems from early childhood trauma.
b. These traumas are holding them back.
c. Jason helps them change learned behaviors from childhood that are no longer serving his clients.
2) How can managers deal with employee issues that may be personal?
a. You have to get to know people personally to help with their work performance.
b. No one can truly separate work and personal.
c. Conversations about what people really want are important, too.
3) How possible is it for people to overcome traumas that happened during their early, formative years?
a. You can do it quickly. Most things are just a slight shift.
b. People have be willing to change.
c. One person Jason helped was having sales issues, but it turned out to be a deeper reason of shame about her voice. He helped her overcome this, which turned her sales around!
4) What is the balance between being vulnerable and oversharing?
a. You have to understand the moment and the people you are sharing with.
b. People have to earn the right to hear your story.
c. You don’t have to have it all figured out.
d. Find like minded people in your life who you can relate to. That way you don’t have to explain the whole backstory.
5) What are some examples of questions a manager could ask to open up potential blocks?
a. If you are leading, you have to be vulnerable with the people you are leading.
b. Take advantage of ways to be honest about finances, etc.
c. When you meet new people, be honest that you expect performance at a high level but that mistakes are okay.
d. Encourage people to share their ideas before you share yours.
e. Cards Against Mundanity helps people open up and get to know each other as people. It creates psychological safety.
f. You have to create the culture in the company.
g. Psychological safety causes people to be more emotionally invested and work harder.
h. People want to show up and be seen.
6) How can managers show their staff that they are seen?
a. You have to work on yourself first.
b. You can’t deal with tough questions if you can’t deal with your own stuff.
c. Everyone wants to be vulnerable, but only if someone else goes first. The leader has to go first to show they care.
d. Walk around the office every day for 15 minutes and chat with people about their lives. This shows people you care.
7) What are some things leaders can do to work on themselves?
c. Internal self audit
e. You have to dig down and figure out what’s happening inside of you and what you need.
f. If you don’t deal with your issues, you will have blind spots. Your fears will manipulate what’s going on.
g. Leaders who have done the work won’t allow people who are manipulative and toxic in their environment.
8) Tell us about Cards Against Mundanity
a. Jason was seeking to understand how anyone can create a “Google” workplace.
b. Studies have shown that asking certain questions can cause immediate friendship and bonding.
c. Psychological safety is the only thing they found across every high performing team at Google.
d. Card Against Mundanity creates this same vulnerability which leads to psychological safety.
e. With the card asking the question, people are more comfortable than when another person asks you something.
9) Are there any questions that people refuse to answer?
a. The only person who refused ended up quitting shortly after.
b. People tend to want to be vulnerable because the average person doesn’t have anyone in their lives who they can share with.
c. Loneliness is higher than ever and climbing (40%).
d. Loneliness goes hand in hand with fear and can cause people to lash out.
10) People’s personal lives are part of their work
a. You need to learn about people’s lives and goals.
b. Helping employees through the process of moving forward personally and professionally is what leads to success in business.
c. Unhappy employees can affect your company’s productivity.
d. Modern workplace
e. People want to feel fulfilled in their work.
f. Psychological safety can help people feel fulfilled.
g. People make what they spend, so no matter what they have, they always feel like they need more.
h. A lot of times outside success doesn’t mean people feel fulfilled inside. Even billionaires want more if they aren’t happy and fulfilled.
11) Great leaders are self aware
a. Your blind spots as a leader cascade into the business.
b. Your business is always being held back by you.
12) What type of help do you need as a business owner?
a. You have to find people who can help with your business and with you emotionally.
b. Most coaches are too focused on the external.
c. The internal hurdles are what is really stopping your success.
d. Some people need a therapist, but a lot of people can just use a coach who can point out internal barriers quickly so they can be addressed.
e. Coaching can be faster than therapy if you don’t need long term help.
13) The main reason people work hard?
a. They don’t want to disappoint the other person.
b. They care about the leader.
c. This is why psychological safety creates harder working employees.
On today’s episode, Jess and Margy are recording live from FinCon 2017, interviewing their friend and client Hilary Hendershott.
Fun Personal Money Facts:
Jessica got her first credit card to go to Hawaii at age 18.
Hilary had almost 20,000 dollars in credit card debt in college (twice!). She is the host of Profit Boss Radio. She rebuilt her credit and net worth after debt and foreclosure and now owns a seven figure business.
Margy doesn’t use credit, and thinks the whole concept of spending money you don’t have is weird.
1) How does what happens in your childhood affect your relationship with money?
We learn about money in our childhood.
Money is very conceptual. We think of it as solid, but it’s really just an agreement.
This conceptualism can be really tough for kids to understand.
When people have a scarcity mindset, they often spend rather than save.
2) Margy, what is your relationship with money?
Margy feels like her attitude towards money is very simplistic and possibly a little childish.
She feels a little embarassed about her lack of credit, proving that everyone has shame about their finances no matter where they are.
Money is the stage the inner critic stands on.
3) Money and shame
Hilary felt a lot of shame about her own money problems, especially as a financial advisor.
The more she shares her story honestly, the less shame she feels.
4) Hilary, how did you come out of the debt closet?
Hilary got to a point where she was really in a mess and had to be honest.
When she discovered the power of money psychology, she realized a lot of people were being controlled by their attitude towards money without even knowing it.
She realized she had been the victim of her own subconscious psychology.
The first few times she shared it was messy, but she got better at sharing her story.
Hilary shared her debt story very publicly on her TedTalk.
The more she tells it, the more people tell her how needed it is for others to hear that story.
It makes it easier to share her story because she has recovered.
5) Jess, how did you come out of the debt closet?
Jess opened up to her dad first about her debt situation.
Her debt started when she left her job, started a business and was paying a nanny on credit.
She then opened up in front of a bunch of people at her dad’s conference, and found a lot of people could relate to her story.
Shame and secrecy are best friends, so when you are honest shame can’t exist.
6) Could you talk more about psychology and money, especially for women?
Women have the power to make decisions about finances and control their own money.
Culturally, women aren’t expected to be financially capable.
Mony has power, so some men may be threatened by financially savvy women.