When you start a new business, coming up with the name of it and the domain name can be a really fun but daunting task. You want something fun and creative, yet not too ‘out there.’ You also don’t want to be too boring. It’s daunting because you don’t want to pick a name that you hate and then you’re stuck with forever because if you want to change it, it’s very hard to do so!
Here are some basic rules you should follow when choosing a name! […]
Show notes are a great way to capture the valuable information that was mentioned in your podcast. It’s a way to give your audience the ways they can connect with your guests as well.
Simply writing up a blog post with your show notes and links is great and you should do that! But I have found a way to make show notes way more exciting! By putting show notes in to an infographic, you are going to WOW your audience; you’re going to increase the number of people you can reach because it’s literally repurposing the info from your podcast into a visual graphic (not just text) that can be shared on Pinterest, and gain way more attention on Facebook. […]
I have found an amazing strategy in using Pinterest to increase the number of downloads and subscribers to my client’s podcast.
Do you want to know what it is? Ready? I’ll pull back the curtain here…. “JUST ASK!”
Well, there’s a bit more to it than that but quite honestly, it’s not that complicated. Here are some basic steps you can take to use Pinterest to increase your podcast downloads and subscribers. […]
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All of my Dad’s book!
Jim Palmer, The Newsletter Guru has written four books and his fifth book is coming out in October of this year. My Dad is the person who introduced me to entrepreneurship and I read his books long before I even considered becoming an entrepreneur. I have learned so much about customer service, customer retention, business, and mindset from reading his books. […]
Read More… from Success Books That Have Radically Changed My Mindset
Podcasts are so popular right now. They bring amazing content to your audience, they allow you to connect with other inspiring entrepreneurs, and they ultimately help build your business by growing your following.
That will ONLY happen though if you properly promote your podcast episodes and social media is a great, if not the best way to do that. As we are all visual creatures, graphics and images are hands down the best way to promote your podcast episodes on social media. […]
Read More… from The Top 2 Best Ways To Promote Your Podcast Episodes On Social Media
If you’re an online entrepreneur, you probably know a little something about SEO- search engine optimization. SEO is extremely important for all businesses, but especially online businesses that don’t have a storefront for potential customers to walk by.
One thing you should do is keyword research to find out what keywords are best to use on your website, and on your Pinterest page to draw more traffic to you online. Google has a tool called Adwords (adwords.google.com). I recommend playing around on that site to find some good keywords for your website and for social media. Basic rule that I have learned is you don’t want to use keywords that are extremely popular because you’ll likely never be found (or be on the 50th google results page) and you don’t want to use a extremely unpopular keywords because hardly anyone will use those keywords in their searches. […]
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I think by now 95% of the civilized world is on social media. Most business owners know that social media marketing is a powerful and mostly free way to get exposure to their prospects, customers and clients. Every so often though, something happens to me and my business or I build relationships with new people and I am reminded just how powerful social media is for business owners! […]
Read More… from 4 Ways I Grew My Business By Being A Social Butterfly
In honor of Father’s Day this weekend and my Dad’s birthday today, I’m posting a blog about how my Dad fostered my entrepreneurial spirit. Enjoy!
My Dad is the exact person who inspired me to start my business, and he is the one person who has been coaching me along the way! My Dad is Jim Palmer, “The Newsletter Guru.” (http://www.thenewsletterguru.com/) When I got pregnant, I knew I wanted to stay at home with my baby, but my husband and I could not afford to live under just one income. My Dad told me I’d be a perfect virtual assistant, so I let him take me under his entrepreneurial wing and help me start ESS. I have not looked back and I have been bit by the entrepreneurial bug! […]
What makes a pin pinnable?
1. Long and skinny pins have a higher click rate! They attract more attention because they take up more ‘real estate’ on the Pinterest feed. Remember not to add pins that are wider than 600 pixels because Pinterest will either resize them, decreasing the quality of the image, or the pin will not show up at all! […]
Read More… from Characteristics of a pinnable pin on Pinterest!
Over 80% of the content on Pinterest is re-pinned, meaning it’s just being circulated through the site from other users. As a Pinterest marketer, it is very smart to add your own images to Pinterest.
When you create your own images to add to Pinterest there are a few things to keep in mind-
1) Make sure your images attractive, eye-catching and tell a story
2) Add text to your images and have a ‘call to action,’ such as “Click here to learn more” […]
