How to book, schedule and manage podcast guests 

If you want to have a successful, well-respected and highly recommended podcast, then you need to make it super easy for your guests to get booked and scheduled! After all, if your guests enjoy their experience not only during the interview but before and after the recording, they’ll become a raving fan and brand ambassador for your podcast.

First, make sure your ask is clear and specific and they have an understanding of what you want to talk to them about during the interview. A confused guest is a frustrated guest! […]

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How to be a Celebrity

When you think of ‘celebrity’, what or who comes to mind? I think of Hollywood actors; Brad Pitt and the like. I think of people who are well known and have the perception of people who are successful, loved and those who are listened to. When they talk, people listen. When Ashton Kutcher tweeted about Target needing changing tables in male restrooms, Target obliged! If my husband tweeted about that, it’d be read by maybe 2 people and forgotten (sorry, honey).

The more you get interviewed, the more people see you as a celebrity. The more people see you as a celebrity, the more people listen to you. The more people listen to you, the more influence you have! The more influential you are, the more business, money and success you attract. […]

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How to be prepared as a podcast guest

Each podcast interview you do will be slightly different. Different shows have different flows and while some hosts will ask you the questions you provide on your one sheet, others will be totally conversational and ask you only questions that they thought of.

To be most prepared for your podcast interviews as a guest, follow these simple tips: […]

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How to Generate Income By Being a Podcast Guest

I’ve been asked this question a lot and it’s one of the many topics of conversations we have with new guest expert clients at Interview Connections. When you invest your time and money into getting booked as a guest expert and appearing on podcasts, you want to see a return on your investment; you want to generate income in your business and, preferably, you want to generate income sooner rather than later.

Unlike a webinar or a teleseminar, you cannot and should not pitch a product or service you sell to a podcast audience on the air. That, of course, would be the fastest way to generate income but it’s also the fastest way to have podcasters never invite you back on their show or even worse, not publish the interview because you sounded like you just came on the podcast to pitch their listeners. […]

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5 Things You Need to be a Great Podcast Guest

In Michael Stelzner’s opening keynote at Social Media Marketing World 2015, he talked about the power of podcasting and he told his 2,000 attendees that getting interviewed on other shows as a guest is a great way to market your business!

Here are 5 things you need to be a great podcast guest: […]

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How to Prepare for Podcast Interviews

It’s never been easier to become a member of the media than it is today. If you’ve got recording software, a microphone and an Internet connection, you can have your very own podcast or Internet radio show where you interview experts and establish yourself as an authority figure.

If you do not properly prepare for your interviews, however, you will quickly lose respect and listeners, and guests will speak poorly of you. […]

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Keep Teaching, Not Everyone Has Heard You

In my videos, emails, this blog and my podcast, I teach you about podcast etiquette; how to pitch a podcaster, how to book great guests and have a great show that builds your business. This weekend, a podcaster sent me a message requesting me to be a guest on their show. I took a quick look at their site and thought, sure! Next, I asked the person to email me because Facebook messages can’t be marked ‘unread’ and since I was reading it on my iPhone I didn’t want to lose the request. Well, their response was “Well, we’re booked out until June and the real reason I wanted you on my show is so you’d support my show and hopefully interview me on yours.” […]

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How to Discover New Podcasts (And New Interview Guests)

I love finding new podcasts, not only because I’m always on the lookout for successful entrepreneurs and people with amazing stories for my client’s podcasts at Interview Connections, but as a podcast junkie myself, I just love hearing from NEW people!

There are over 500,000 podcasts on iTunes but it seems like unless I really search out new shows, I’m only hearing about a small fraction of those podcasts! […]

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Pitching a Podcaster

If you’re reading this blog, you are probably interested in getting interviewed on podcasts as a guest expert. But do you know how to effectively pitch a podcaster? It is a lot different from pitching a media outlet! Instead of presenting your topic to a company, you’re essentially pitching yourself as someone that host will want to spend 30 minutes with on Skype.

Because of that major difference, your pitch needs to be personalized. Here are some tips on how to effectively pitch a podcaster. […]

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