When you are a guest expert on podcasts, a one sheet is an essential part of your interview toolkit. A one sheet showcases your expertise in a concise and attractive way to let podcast hosts know who you are and what you have to offer their audience. A well-crafted one sheet will give a host all the information they need to not only decide if they want to have you on their show, but also how to contact you and set up the interview. […]
A recurring theme I am seeing in the feedback I get from our guest expert clients at Interview Connections is that podcast hosts are making it more and more difficult to schedule interviews. Here are the most common mistakes I’m seeing podcast hosts make when they are scheduling guests and what hosts should be doing instead. […]
The first and I mean FIRST thing you need to before you do anything else is thank the host. Show your appreciation for them opening up time on their show for you, and say “THANK YOU!” If your assistant schedules your interviews for you, please make sure they are expressing your gratitude to the host on your behalf. Having a gracious attitude will set the tone all your future interactions and for the interview itself. You could even send the host a free gift of one of your products in the mail. Just ask the host for their mailing address when you schedule! […]
If you are a host of an interview based podcast, you know the importance of having great guests on your show. These guests must not only fit within your niche topic, but also have relevant and compelling content that resonates with your target audience. Just because the market seems to be saturated with so-called “experts” and you may be receiving an abundance of pitches from them, does not mean that you are getting the right guests for your show. So how do we at Interview Connections find and book the best guests for our client’s podcasts? […]
A question I am often asked by prospective Interview Connections clients is “How do you determine what podcasts you will pitch me to and book me on?”. Whether or not you’re thinking of working with us as a guest expert, this blog will help you decide which shows are the right fit for you as a guest expert. […]
When you have an interview-based podcast, there is going to be a time in your show when you introduce your guest to your audience. It’s easy to fall into a rut of just reading their standard bio from their one sheet and moving on to the interview. But if you really want to entice your listeners right from the start of your show, take your intros to the next level and get personal.
Why are you excited to have this guest on your show? That’s what your audience wants to know. Because if you’re not excited to interview your guest, your audience isn’t going to be excited to listen! Share with your audience how you met the guest or how you personally connected with their story or content […]
With the exploding popularity of podcasts in recent years, there are thousands of interview-based podcasts on iTunes. When you’re using podcast interviews to grow your business, it can be difficult to know which shows you should be a guest expert on. Contrary to popular belief, “big” shows with huge download numbers are not [necessarily!] the answer. Before you start sending mass pitch emails to every podcast you can find, reach about these four criteria so you know if the podcast is a good fit for you. […]
You know that podcasting is a great way to reach your target market and grow your business. But which side of the mic is the right place to start – as a host or as a guest expert? While each business has its own marketing and promotion strategy, my recommendation is generally to start as a Guest Expert, and here’s why:
1. The startup costs for a guest expert are very minimal compared to hosting your own show.
To get booked as a guest, you’ll need to invest (if you have not already) in a headshot, one sheet, outreach to podcasts for interviews, and promotion. To start recording interviews as a guest, all you’ll need for equipment is a microphone. […]
There is a disturbing trend growing in the world of podcasting. It starts off something like this… “I love your show and I’d be a perfect guest for you! Let’s set it up!” Recognize this kind of pitch? It’s boring, impersonal, and makes it clear that the writer has done absolutely no research into your show or your audience. Whether from an individual or a guest booking service, these types of pitches are becoming all too common, and I’ve heard an overwhelming number of complaints about this in the podcasting community. […]
With the rise in popularity of podcasts, podcast hosts are being bombarded with interview requests. You can’t just be a good guest, you need to be GREAT! So how can you as a guest expert stand out from the crowd and attract great interviews? I am going to give you 4 ways you can be a GREAT guest expert.
1 – Be Beautiful – I’m not talking about looking like Angelina Jolie! I’m talking about having beautiful media that clearly represents your brand and your expertise. This includes an attractive headshot, website, one sheet, and social media presence. Having gorgeous images and a clearly articulated message of who you are and what you have to offer will instantly help establish your credibility with a host. […]