Relaunch Yourself With A New Feel For Your Business: Hilary DeCesare

Hilary DeCesare is an award-winning entrepreneur, host of The Silver Lined ReLaunch, and is featured on many major networks, including ABC’s The Secret Millionaire. Hilary specializes in launching or relaunching businesses by giving the proven foundational elements and steps needed when navigating the start to finish of building a company according to her Make, Grow, […]

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Launching and Promoting your Book

In this Zoom call, I was joined by Julie Broad, founder of Book Launchers to facilitate a Q&A about how to successfully launch and promote your book.

Watch the replay of our call to learn:

What Book Launchers does and how many books you can expect to sell by going on a live tour across the country…. […]

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Benefits of Getting Interviewed on Podcasts

If you’re a coach, consultant, finance expert, or agency owner who is building a personal brand, you’ve probably thought about getting interviewed on podcasts. The obvious benefit to getting featured in major media outlets like Entrepreneur, Inc, and Forbes is the credibility that comes with aligning your brand with theirs. Just look at how we reacted to a mention in Forbes:

What are the benefits to being interviewed on podcasts? They’re smaller and most podcasts are not household names. Getting interviewed on podcasts is not for your ego or bragging rights; this strategy is for entrepreneurs who are in it for the fortune, not the fame. […]

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How to Write Interview Questions for Your One Sheet

When you are a guest expert on podcasts, a one sheet is an essential part of your interview toolkit. A one sheet showcases your expertise in a concise and attractive way to let podcast hosts know who you are and what you have to offer their audience. A well-crafted one sheet will give a host all the information they need to not only decide if they want to have you on their show, but also how to contact you and set up the interview. […]

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What to Do if a Podcaster is Making You Jump Through Hoops to Schedule

A recurring theme I am seeing in the feedback I get from our guest expert clients at Interview Connections is that podcast hosts are making it more and more difficult to schedule interviews. Here are the most common mistakes I’m seeing podcast hosts make when they are scheduling guests and what hosts should be doing instead. […]

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What Do I Do When a Podcaster Accepts Me as a Guest?

The first and I mean FIRST thing you need to before you do anything else is thank the host. Show your appreciation for them opening up time on their show for you, and say “THANK YOU!” If your assistant schedules your interviews for you, please make sure they are expressing your gratitude to the host on your behalf. Having a gracious attitude will set the tone all your future interactions and for the interview itself. You could even send the host a free gift of one of your products in the mail. Just ask the host for their mailing address when you schedule! […]

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How We Find and Book Guests for Podcasts

If you are a host of an interview based podcast, you know the importance of having great guests on your show. These guests must not only fit within your niche topic, but also have relevant and compelling content that resonates with your target audience. Just because the market seems to be saturated with so-called “experts” and you may be receiving an abundance of pitches from them, does not mean that you are getting the right guests for your show. So how do we at Interview Connections find and book the best guests for our client’s podcasts? […]

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How We Choose What Podcasts We Book Our Clients On

A question I am often asked by prospective Interview Connections clients is “How do you determine what podcasts you will pitch me to and book me on?”. Whether or not you’re thinking of working with us as a guest expert, this blog will help you decide which shows are the right fit for you as a guest expert. […]

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How to Introduce a Guest on Your Podcast

When you have an interview-based podcast, there is going to be a time in your show when you introduce your guest to your audience. It’s easy to fall into a rut of just reading their standard bio from their one sheet and moving on to the interview. But if you really want to entice your listeners right from the start of your show, take your intros to the next level and get personal.

Why are you excited to have this guest on your show? That’s what your audience wants to know. Because if you’re not excited to interview your guest, your audience isn’t going to be excited to listen! Share with your audience how you met the guest or how you personally connected with their story or content […]

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What Podcasts Should I Be a Guest Expert On?

With the exploding popularity of podcasts in recent years, there are thousands of interview-based podcasts on iTunes. When you’re using podcast interviews to grow your business, it can be difficult to know which shows you should be a guest expert on. Contrary to popular belief, “big” shows with huge download numbers are not [necessarily!] the answer. Before you start sending mass pitch emails to every podcast you can find, reach about these four criteria so you know if the podcast is a good fit for you. […]

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