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Launching and Promoting your Book

In this Zoom call, I was joined by Julie Broad, founder of Book Launchers to facilitate a Q&A about how to successfully launch and promote your book.

Watch the replay of our call to learn:

What Book Launchers does and how many books you can expect to sell by going on a live tour across the country…. […]

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Top 7 Reasons to Hire an Agency to Book Podcast Interviews

Getting booked on podcasts as a guest expert has enormous benefits for your branding and marketing strategy. Podcast interviews are great for your search engine optimization, lead generation and building relationships with referral partners in your niche.

The most effective way to go about getting yourself booked on podcasts is to hire a podcast booking agency. Hiring an agency that specializes in booking podcast interviews will save you time, money and get you the results you need faster. […]

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When Will I See Results?

How soon after signing up with Interview Connections will my interviews go live? In other words, how soon will I see results?

This is a common question I’m asked on the initial consultation call with new Interview Connections clients and I get it: you’re excited! You have a clear goal in mind and you’re anxious to see results. Podcast interviews require patience because each interview you do is a high quality, produced show that will be available online for listeners to download for months and years to come! […]

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Benefits of Getting Interviewed on Podcasts

If you’re a coach, consultant, finance expert, or agency owner who is building a personal brand, you’ve probably thought about getting interviewed on podcasts. The obvious benefit to getting featured in major media outlets like Entrepreneur, Inc, and Forbes is the credibility that comes with aligning your brand with theirs. Just look at how we reacted to a mention in Forbes:

What are the benefits to being interviewed on podcasts? They’re smaller and most podcasts are not household names. Getting interviewed on podcasts is not for your ego or bragging rights; this strategy is for entrepreneurs who are in it for the fortune, not the fame. […]

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Find Partners You Can Be Proud of

I started my business in 2013 when I had my first child because I wanted to be a stay at home mom. My dad, Jim Palmer is a serial entrepreneur and as a business coach (and a proud dad!) he was thrilled to help me start my entrepreneurial journey. My dad was my first client and I soon became a client of his when I joined his Dream Business Mastermind. We weren’t business partners technically, but we were proud of one another.

Having pride in the people you hire, the people who hire you and the people you become actual partners with is a key factor in succeeding and actually enjoying your business. […]

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What Every Author Ought to Know about Podcast Interviews

You did it! You wrote your book. The manuscript is done and is in the hands of your editor. Now, it’s time to plan your launch. I know you’re tired. Writing a book is like birthing a baby; you put your heart and soul into the content and when the writing is done, you just want to take a nap.

So set your alarm, because if you don’t plan for a successful launch, no one will even know you wrote a book! […]

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How We Got Our Client 100k Views Overnight

We get asked by a lot of people if we can get them on BIG shows. The answer is… maybe. The first requirement is that YOU must be a great fit for those shows. We can hustle to find the biggest shows, write the best pitch in the world, and get you a meeting with the producer, but if you fail to sell yourself as a great guest when you meet that producer, no agency can help you. Confidence is everything when you are a guest expert on podcasts or any media outlet.

I recently booked our client Jen Briney on The Young Turks network (which has 3.4 million subscribers on YouTube) Her episode had over 100,000 views overnight! Let’s go over how I made this interview happen: […]

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When Can I Get Sponsors?

The right time to get sponsors for your podcast is as soon as you have a clearly defined audience that another business would find value in advertising to! It can be before you launch with no listeners yet, like LuAnn Nigara did with A Well Designed Business, it can be 3-6 months after you launch with 12 listeners, like Glenn The Geek did with Horse Radio Network, or several years after launch with 20,000+ downloads an episode like Jason Cabassi at The Walking Dead Cast. […]

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Behind Every Great Guest…

You know that saying “Behind every great man is a great woman”? While I hate that saying because it’s pretty sexist, it helped me come up with the answer to the question “What makes a great guest?”

Behind every great guest is a great host!

Great podcast guests will:

1. be easy to work with
2. provide a ton of valuable content… […]

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