Myoshia Boykin-Anderson
100% ROI in Year One!
About the Client
Myoshia Boykin-Anderson is the award-winning founder and CEO of one of the leading IT Consulting companies in the country. Over the past 11 years, Myoshia has not only helped health plans manage over 56 million members across more than 25 states, but she also helps other entrepreneurs and organizations solve their technology challenges by consulting and developing custom applications and tools to help drive efficiency. Myoshia is a self-made businesswoman with no formal higher education or college degree.
Today, under Myoshia’s leadership, her company, AndTech Solutions, has grown into a multi-seven-figure consulting firm providing custom application development and other technology services to some of the top organizations in the country. Myoshia is proud to hold Women’s Business Enterprise (WBE), Minority Business Enterprise (MBE), and Historically Underutilized Business (HUB) certifications, and she sits on the Executive Board of C-STEM, an organization whose mission is to inspire the next generation of innovators and thought leaders. Myoshia and her husband are parents to two adult children and are based in Houston, TX.
Project type: Digital Marketing
Website: https://andtechllc.com/
Goals
Myoshia wanted to expand both her personal and professional brand through podcast guesting. Her goals included enhancing her personal brand to land speaking engagements and generating new clients– particularly small businesses who need technology to help their growth.
Strategy
We pitched Myoshia to shows that would reach her target audience of mid-level businesses that are generating 6 figures. Myoshia had an interest in appearing on business growth shows, business tech shows, as well as shows that reach young people, women, and women of color specifically.
Results
Our team at Interview Connections was able to create Myoshia’s one-sheet, taking the time to understand Myoshia’s message, who she wanted to speak to, what questions she wanted to have asked so she could communicate and articulate her vision.
Myoshia did not have the internal staff necessary to ensure that she could get on the number of podcasts that she wanted to get on. Interview Connections allowed her to have a dedicated marketing group that was really focused on getting Myoshia on the right shows in front of her target audience.
She saw an ROI in her first year, so it was a no-brainer for Myoshia to renew her account with Interview Connections for the second year of podcast guesting!
You can connect with Myoshia on her website!
Are you ready to attract more clients by appearing on podcasts as a guest expert?
Visit https://interviewconnections.com/apply and schedule a call with a member of our team now!
