Mark Willis

Mark Willis obtained 32 new clients from podcast guesting

About the Client

Mark Willis is a man on a mission to help you think differently about your money, your economy and your future. After graduating with six figures of student loan debt and discovering a way to turn his debt into real wealth as he watched everybody lose their retirement savings and home equity in 2008, he knew that he needed to find a more predictable way to meet his financial objectives and those of his clients.

Mark is a CERTIFIED FINANCIAL PLANNER™, a two-time #1 Best Selling Author and the Owner of Lake Growth Financial Services, a financial firm in Chicago, Illinois. Over the years, he has helped hundreds of his clients take back control of their financial future and build their businesses with proven, tax-efficient financial solutions. He specializes in building custom-tailored financial strategies that are unknown to typical stock-jockeys, attorneys, or other financial gurus.

As co-host of the Not Your Average Financial Podcast™, he shares some of his strategies for investing in real estate, paying for college without going broke, and creating an income in retirement you won’t outlive. Mark works with people who want to grow their wealth in ways that are safe and predictable, to become their own source of financing, and create tax-free income in retirement.

Goals for Podcast Interviews

Mark wanted to add podcast guesting to his marketing strategy so he could build awareness of his product and his brand, as well as to gain educated and motivated leads who are interested in taking control of their own finances.


Mark’s target audience includes real estate investors, small business owners, and people with large expenses or debt.

We pitched Mark to shows:

  • That would reach his target audience
  • Related to real estate investing
  • Related to business and entrepreneurship.

Mark found a great niche by appearing on podcasts for eCommerce businesses as well as shows focused on the FIRE movement for millennials!


Mark uses a CTA in every podcast interview that leads to his landing page. From 18 months of podcast guesting, Mark has seen 110 leads, 32 new clients, and a significant increase in revenue!

You can connect with Mark at his website!


Are you ready to attract more clients by appearing on podcasts as a guest expert?
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