Reserve Your Spot For The Podcast Guesting Masterclass, Sept 14-17, 2026!

Mark Ritter

Mark Ritter

$40 Million in Commercial Financing Generated

About the Client

Mark Ritter is the CEO of MBFS and Nu Direction Lending. He is an expert in all things credit union and small business lending. Both organizations are owned by credit unions and designed to help credit unions fund more loans to real estate investors and small business owners in their communities.

In 2002, Mark started Members 1st Federal Credit Union’s business lending program as “one person and a desk” with no policies, products, staff, systems, or business members. That program grew to be one of the top ten in the nation in the number of loans, balances outstanding, and loan participations for federal credit unions. After ten years at Members 1st, he took on the challenge of being the CEO of a business lending credit union service organization (CUSO). Mark was the fifth CEO in five years for the organization, which lost money every month of its existence. In the past eight years at MBFS, Mark increased the number of credit unions the company services by over 8x, grew the revenue by 15x, and ensured positive cash flow every full year he’s been at the CUSO. More importantly, MBFS has helped countless credit union members gain the financing they need for small business and real estate investment needs.

Mark is a native of Berwick, PA in northeast Pennsylvania, where he was a member of his high school’s nationally ranked and state championship football team. After high school, Mark hung up his cleats to work for the Penn State Nittany Lions full-time as a student assistant while attending Penn State as an undergrad. During this time Penn State transitioned to the Big Ten and culminated in Penn State’s first Big Ten Championship and a trip to the Rose Bowl. Mark remains an avid Penn State supporter. Today Mark lives in Bucks County, PA outside of Doylestown with his wife and two teenagers.

Goals

Mark uses podcast guesting in lieu of traveling to different speaking engagements. His goal is also to increase visibility to new audiences and drive new business to his company’s commercial lending offerings.

Strategy

The strategy we have implemented for Mark involves consistently booking him on podcasts where he is speaking to his target audience which includes business owners, entrepreneurs, and real estate investors.

His call to action is sending listeners to his company website, https://mbfs.org/ where they can contact him to apply for a loan.

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Success

Mark has been working with Interview Connections for 5 years and in that time, he has brokered $40 million+ in commercial financing off of podcast guesting. Off of each loan, Mark’s company gets a 1% origination fee, and $6-8k in other fees to go along with the loan. Mark has shared that podcast guesting is the cheapest and most effective advertising strategy his company has ever invested in!

Are you ready to attract more clients by appearing on podcasts as a guest expert?