Closing Over $33k in Sales for Her Agency
Jyotsna is a bestselling author, book publisher, TEDx speaker, and an international Author Success Coach. She founded Author Success Academy to help aspiring authors finally finish their book, get it professionally published, market it into a bestseller, and use that position to grow their business.
Jyotsna’s primary goal when signing up to work with Interview Connections was to gain visibility to her target audience and close new clients into her agency services at Happy Self Publishing.
She realized that as her business grew, she was spending more time running the business and managing her team, and marketing had fallen by the wayside. By investing in Interview Connections, she knew that her business would get the visibility it needs to boost sales.
Jyotsna and her Booking Team strategized and determined that podcasts hosted by her ideal clients would be the fastest path to meeting her goals of gaining new clients for her agency. She went into each interview with the priority being to connect with the host, knowing that by focusing on her relationship with the host first, she would likely see them become a client or refer clients to her.