Jonathan Porter-Whistman
9 Figures in Revenue from Podcast Guesting
About the Client
If you’re an entrepreneur or business owner seeking insights to propel your venture forward, Jonathan Whistman is a voice you don’t want to miss. As the CEO of PerceptionPredict.ai and WhoHire.com, Jonathan commands a deep knowledge of building and scaling businesses. His best-selling book, ‘The Sales Boss’, stands as a clear indicator of his expertise.
Jonathan specializes in aiding clients in constructing efficient teams, tailored to their business’s unique requirements. His targeted approach mitigates the anguish and disappointment that often result from recruiting incompatible talent.
From the beginning of his career, Jonathan has been building his own businesses from the ground up. CNN Money recognized his acumen by featuring him, and his ventures were listed among the Top 50 High-Growth Companies during Global Entrepreneur Week. He is regarded as a trailblazer at the intersection of technology and human potential. Jonathan’s work helps driven entrepreneurs build a team that matches the size of their vision, amplifies their business’s positive impact on the community, and gives them personal freedom.
Jonathan’s story is one of overcoming adversity in both business and in life. Jonathan was raised in a religious cult and spent over 1,000 hours a month for over a decade knocking on strangers’ doors. Breaking free of the cult, but using the lessons learned he has gone on to impact many for good. Besides becoming a CEO and recognized expert in the entrepreneurial world, Jonathan is also an outdoor enthusiast who has hiked the 500-mile Camino de Santiago, a foot journey that starts in France and traverses the Pyrenees Mountains. Today, Jonathan continues to help others with the experience he has gained from his lifetime of accomplishments.
Goals
Jonathan invested in working with Interview Connections with a goal to raise brand awareness for his new software product for the SMB space. He was specifically looking to target the hiring needs of the trades such as HVAC, Plumbing, Electricians, and other Home Services Businesses.
Strategy
Our strategy with Jonathan was to book him on podcasts speaking directly to his target market which included owners and leaders of Trades and Home Services businesses. We later expanded our efforts to podcasts in the green industry (landscaping, groundskeeping, pressure washing, commercial or residential cleaning). Jonathan focused on giving as much value as possible, nurturing his relationships with the hosts of the shows, and seeing value in every podcast he was on, larger or small. He invited listeners to find him online by Googling his name and connecting with him on LinkedIn.
Results
Jonathan attributes 9 figures in revenue from podcast guesting! He has signed countless new clients from podcast guesting. Before his first podcast even aired, he saw well over 6 figures in revenue generated. Podcast guesting was also the avenue that helped connect him with new investors for his ventures. He has also been booked to speak on live stages as a result of being a guest on podcasts!
