Joe Sullivan

6-Figure Client from One Podcast Interview

About the Client

Joe is an Industrial Marketing Consultant of 10+ years and cofounder of the St. Louis-based industrial marketing agency Gorilla 76. Gorilla helps midsized B2B manufacturers identify, attract, engage and drive sales opportunities with ideal-fit customers. They make this happen through a combination of positioning, content marketing, SEO, website development, account-based marketing, and sales enablement.

In addition to co-leading the agency, Joe serves as the company business development lead and consults Gorilla’s clients on both sales and marketing strategy. Much of his time is dedicated to speaking, writing and creating video content on behalf of the agency. Outside of work, Joe likes to cook, watch his Green Bay Packers and spending time with his wife and two kids. Joe is a dual-degreed graduate (business and art) of Washington University in St. Louis.

Goals for Podcast Interviews

Initially, Joe’s goal for podcasting was to get comfortable enough on the platform to start his own podcast. He then became interested in podcast guesting as a way to build his brand, grow his thought leadership, and leverage targeted, niche audiences.


Joe was especially impressed with our Discovery Process here at Interview Connections. He appreciated that we took the time and energy to understand exactly who he was trying to reach, and where we would find them.

We pitched Joe to shows that focused on manufacturing, B2B, industrial sphere, and marketing and sales podcasts!


Joe’s expectations of becoming comfortable with the medium of podcast guesting, growing his brand, and building his thought leadership were completely met! Not only that, but Joe began to see other tangible results from his podcast interviews. Joe signed on a 6-figure client that heard him on just one interview!

As Joe says, there’s so many things you could do yourself in your business, but if you can hire an expert who has developed methodology, who has seen what works, and who has built relationships with the right people, why wouldn’t you?

You can connect with Joe at his website!

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