Andrea Engstrom
Dramatic Business Shifts, Massive Growth, and Best Seller Status
About the Client
Andrea Engstrom is the founder of BOLD Mastermind, the author of Bold Confidence, and the host of the Andrea Engstrom Show. Her mission is to help women entrepreneurs gain clarity, confidence, and powerful connections so they can build thriving businesses and lives on their own terms. She specializes in guiding women to turn their expertise into high-value coaching programs that generate significant income while supporting freedom, fulfillment, and intentional lifestyles.
Goals
Andrea came to Interview Connections with a goal to reach new, aligned audiences of women entrepreneurs, generate warm, qualified leads and close new coaching clients. She also wanted to use podcast guesting to support her book launch! After a year of trying to book podcast interviews on her own, and failing to book any appearances, she knew that working with Interview Connections was a critical step to achieving her goals.
Strategy
When Andrea joined Interview Connections, the team worked with her to develop a polished one sheet and refine her positioning so hosts and audiences could clearly understand her offer. She leaned into the full scope of the program, including the eight-week kickstart course, and monthly coaching calls.
She took a relationship-first approach to podcast guesting, personally connecting with each host, promoting episodes to her own audience, and showing up as a generous, edified guest. She focused on a single, clear call to action and tailored her stories and examples to each podcast audience.
Results
Within just a couple of months of working with Interview Connections, Andrea’s business shifted dramatically. Before joining, she had booked zero podcast appearances during an entire year of trying to do it herself. With Interview Connections, she had bookings secured in her first few weeks!
Before her first interview even aired, a podcast host reached out expressing interest in becoming her client. She also attributes overall business growth to working with Interview Connections, including getting better headshots, sharpening her profiles, gaining clarity on her call to action, and simply showing up at a higher level across the board. Her book also reached the Amazon small business new releases bestseller list during this same period of momentum!
