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Podcast Launch Blueprint

In October 2014, I launched my podcast Rhodes to Success and then in 2015, Corey Coates and I launched our show, The Podcast Producers. Since 2013, I’ve helped dozens of podcasters launch their show by bookings great guests for their show. With this experience in mind, here my top tips for launching a podcast.

You have to know what your goal is for the podcast and be crystal clear about it. Where do you want your podcast to go? Is your goal to market your business or do you envision it becoming its own revenue-generating entity with sponsors and advertisers? You have to know what your goal is before you begin investing time and money into your effort or you will never get the results you want. […]

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Podcast Blogging

People consume content in different ways, depending on their learning styles. I am an auditory learner, so if you ask me what my favorite book is, I might not have a great answer OR I’ll tell you the last book I listened to on Audible!

Not everyone is a auditory learner, some people will prefer to read or watch videos. So, in order to reach a wider audience, I advise you repurpose your podcast into multiple formats. Here are some ideas for you: […]

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Video Marketing – The EASY Way

While podcast interviews may be the foundation of your content marketing plan, don’t stop there! Take the content you are covering either on your podcast or as a guest expert and repurpose it into great videos for your audience. Video marketing is by far my favorite kind of marketing. Not only does it allow people to hear your voice, but it also shows your audience what you look like, how you speak, facial expressions, body language, etc. […]

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