If there is one thing I have learned since becoming a business owner, it’s that everyone has strengths that they can profit from. Some of the keys to being successful in your business ventures are to be confident, never give up, have a coach who can offer their wisdom and expertise as you get started and grow your business, and don’t be sloppy or let your weaknesses/shortcomings show.
I just got back from an appointment with a dermatologist and their practice is very new to the area. I knew I had arrived because the street address was highly visible on the building (lucky for them). But when I went inside the office building there were no signs pointing me to the correct office! I had to blindly go into another office asking where my doctor was located. I was not a happy patient.
Now, they were efficient, the receptionists were very nice and the doctor saw me right away and had me out pretty quickly. But as a paying patient, I left that office thinking more about how confusing and frustrating it was not being able to find their office when I first arrived.
My point is this: You can be the best at what you do (in this case, be a great dermatologist) but if another part of your business (practice in this case) is sloppy, you’re going to risk losing paying customers or patients. It’s not that hard- if you don’t have time to order the signage for your office, pay someone to do it. I bet you the sign business would be more than happy to get the business!