As a Pinterest Virtual Assistant, a common response I hear from prospective clients is “I don’t even know what Pinterest is.” I can understand why, if you aren’t even really sure what this site is all about, you would not want to consider spending time figuring out a whole new social media platform.
Pinterest is different. It’s powerful and brilliant and if you are an entrepreneur or small business owner you need to be using it!
1. First, let me tell you why I think Pinterest is so brilliant. We are all victims of the ‘shiny object syndrome.’ We have our smart phones, our ipads, our laptops, computers, and TVs…sometimes all being used at the same time, because we, as entrepreneurs, constantly have ideas running through our heads. I admit, when I am working on one task, sometimes I’ll get an idea and have to immediately stop what I’m doing to write that idea down. Pinterest doesn’t try and fight the ‘shiny object syndrome.’ Pinterest embraces it. When you visit Pinterest, you don’t have to choose to read about one particular category, you can bounce back and forth between hundreds of different images and infographics. And guess what? If you are producing some eye catching images, hundreds, maybe even thousands of people will look to your content, and click through to your website.
2. There are no friend requests. My client said to me recently, “I don’t think many people are looking at my Pinterest page.” You know what my response was? “It doesn’t matter if they are looking for your page, because your pins are visible to the entire Pinterest community, it doesn’t matter if someone follows you or not. Your pins are public and show up on the ‘everything’ feed when it’s posted.” Pinterest offers this amazing opportunity to get your content out to an enormous number of people.
3. The know, like and trust factor. Chances are, your business website is going to have a sales aspect. You want people to buy your service or your product. Pinterest gives you the opportunity to showcase your products, services, and brand to potential customers or clients without looking sales-y.
4. Generate serious traffic to your website. After someone sees the content you pin, they can click through to your website. As an avid Pinterest user, I can assure you if I am drawn to an image, I always click through to see the website that the image is linked to. Pins only give a nugget of information. They are strategically short and simple, motivating people to seek more information which is at your website.
5. Pinterest is the next big thing. So stop dragging your feet, stop denying its power because it’s not going anywhere. It was recently ranked the third most popular social media site, with Twitter as a very close second. If you get on Pinterest now, you will most certainly stick out to your clients and prospects as someone who is sharp and ahead of the curve.
Don’t have the time? Click the tab on my website that says Get Exposure and Clients and learn about how ESS can help!