Margy is in the holiday spirit and Jess has some hidden dancing talent. Today’s episode features an interview with Interview Connections client, Tim Cameron-Kitchen.
1. Tim, what do you do in your business?
a. Exposure Ninja is a digital marketing agency
2. Why did you decide to start a podcast?
a. Sharing what they do on podcasts is a great way to get leads
3. Tell us more about what you cover on your show
a. Small and medium sized business owners or marketing managers are their target audience
b. They cover things that will be interesting to this audience
c. Episodes are either Tim interviewing one of his team members or featuring a guest interview with someone who has had serious success in digital marketing
4. What’s the value in bringing on your team members?
a. Exposure Ninja is so big that it’s more than just Tim (he has 60 employees!)
b. Tim’s employees are doing things that even he may not know how to do, so it’s great to be able to feature their expertise
c. It’s also great for clients to get to know the team members who make Exposure Ninja run
d. Tim uses the podcast episodes in his email marketing and social media
e. The episodes that feature employees get the most listeners
5. Does including employees help with employee retention?
a. Not sure
b. Some employees find it intimidating
6. How do you help employees practice?
a. Wing it!
b. Positive (and honest) feedback helps build confidence
7. What was your launch strategy for your podcast?
a. They read Digital Marketer Blog for how to start a podcast
b. Set up four episodes and launched with those
c. People still go back to those original episodes and they are the most popular
d. They made sure the topics for the first episodes would be evergreen
e. Email marketing for new episodes to list
f. Contest for ratings and reviews
8. What benefits have you seen from hosting a podcast?
a. The biggest benefit is the relationship building with current leads
b. The majority of sales are now made to people who love the podcast
9. Do you have any tips for people who want to start a podcast to grow their business?
a. Do it!
b. Quality is important- don’t air episodes that aren’t good
c. Guests with too clear of an agenda can sound stiff
10. What should you NOT do as a guest?
a. Guests who are outside the podcast pool are often best
b. Often authors are too polished and don’t sound as authentic
c. Really listen to the question and think about what the audience actually wants
d. Don’t be generic
e. Ask the host who the audience is and what they care about so you can tailor your message
11. What is your tech set up?
a. Blue Yeti mic
On today’s episode, we are live from Dallas interviewing our client, Jason Treu. (Excuse the background noise from the Sheraton lobby!) Jason helps successful leaders overcome management and career challenges within their organizations.
1) What are the most common pain points you find with your clients?
a. Most of it stems from early childhood trauma.
b. These traumas are holding them back.
c. Jason helps them change learned behaviors from childhood that are no longer serving his clients.
2) How can managers deal with employee issues that may be personal?
a. You have to get to know people personally to help with their work performance.
b. No one can truly separate work and personal.
c. Conversations about what people really want are important, too.
3) How possible is it for people to overcome traumas that happened during their early, formative years?
a. You can do it quickly. Most things are just a slight shift.
b. People have be willing to change.
c. One person Jason helped was having sales issues, but it turned out to be a deeper reason of shame about her voice. He helped her overcome this, which turned her sales around!
4) What is the balance between being vulnerable and oversharing?
a. You have to understand the moment and the people you are sharing with.
b. People have to earn the right to hear your story.
c. You don’t have to have it all figured out.
d. Find like minded people in your life who you can relate to. That way you don’t have to explain the whole backstory.
5) What are some examples of questions a manager could ask to open up potential blocks?
a. If you are leading, you have to be vulnerable with the people you are leading.
b. Take advantage of ways to be honest about finances, etc.
c. When you meet new people, be honest that you expect performance at a high level but that mistakes are okay.
d. Encourage people to share their ideas before you share yours.
e. Cards Against Mundanity helps people open up and get to know each other as people. It creates psychological safety.
f. You have to create the culture in the company.
g. Psychological safety causes people to be more emotionally invested and work harder.
h. People want to show up and be seen.
6) How can managers show their staff that they are seen?
a. You have to work on yourself first.
b. You can’t deal with tough questions if you can’t deal with your own stuff.
c. Everyone wants to be vulnerable, but only if someone else goes first. The leader has to go first to show they care.
d. Walk around the office every day for 15 minutes and chat with people about their lives. This shows people you care.
7) What are some things leaders can do to work on themselves?
c. Internal self audit
e. You have to dig down and figure out what’s happening inside of you and what you need.
f. If you don’t deal with your issues, you will have blind spots. Your fears will manipulate what’s going on.
g. Leaders who have done the work won’t allow people who are manipulative and toxic in their environment.
8) Tell us about Cards Against Mundanity
a. Jason was seeking to understand how anyone can create a “Google” workplace.
b. Studies have shown that asking certain questions can cause immediate friendship and bonding.
c. Psychological safety is the only thing they found across every high performing team at Google.
d. Card Against Mundanity creates this same vulnerability which leads to psychological safety.
e. With the card asking the question, people are more comfortable than when another person asks you something.
9) Are there any questions that people refuse to answer?
a. The only person who refused ended up quitting shortly after.
b. People tend to want to be vulnerable because the average person doesn’t have anyone in their lives who they can share with.
c. Loneliness is higher than ever and climbing (40%).
d. Loneliness goes hand in hand with fear and can cause people to lash out.
10) People’s personal lives are part of their work
a. You need to learn about people’s lives and goals.
b. Helping employees through the process of moving forward personally and professionally is what leads to success in business.
c. Unhappy employees can affect your company’s productivity.
d. Modern workplace
e. People want to feel fulfilled in their work.
f. Psychological safety can help people feel fulfilled.
g. People make what they spend, so no matter what they have, they always feel like they need more.
h. A lot of times outside success doesn’t mean people feel fulfilled inside. Even billionaires want more if they aren’t happy and fulfilled.
11) Great leaders are self aware
a. Your blind spots as a leader cascade into the business.
b. Your business is always being held back by you.
12) What type of help do you need as a business owner?
a. You have to find people who can help with your business and with you emotionally.
b. Most coaches are too focused on the external.
c. The internal hurdles are what is really stopping your success.
d. Some people need a therapist, but a lot of people can just use a coach who can point out internal barriers quickly so they can be addressed.
e. Coaching can be faster than therapy if you don’t need long term help.
13) The main reason people work hard?
a. They don’t want to disappoint the other person.
b. They care about the leader.
c. This is why psychological safety creates harder working employees.
On today’s episode, Jess and Margy are recording live from FinCon 2017, interviewing their friend and client Hilary Hendershott.
Fun Personal Money Facts:
Jessica got her first credit card to go to Hawaii at age 18.
Hilary had almost 20,000 dollars in credit card debt in college (twice!). She is the host of Profit Boss Radio. She rebuilt her credit and net worth after debt and foreclosure and now owns a seven figure business.
Margy doesn’t use credit, and thinks the whole concept of spending money you don’t have is weird.
1) How does what happens in your childhood affect your relationship with money?
We learn about money in our childhood.
Money is very conceptual. We think of it as solid, but it’s really just an agreement.
This conceptualism can be really tough for kids to understand.
When people have a scarcity mindset, they often spend rather than save.
2) Margy, what is your relationship with money?
Margy feels like her attitude towards money is very simplistic and possibly a little childish.
She feels a little embarassed about her lack of credit, proving that everyone has shame about their finances no matter where they are.
Money is the stage the inner critic stands on.
3) Money and shame
Hilary felt a lot of shame about her own money problems, especially as a financial advisor.
The more she shares her story honestly, the less shame she feels.
4) Hilary, how did you come out of the debt closet?
Hilary got to a point where she was really in a mess and had to be honest.
When she discovered the power of money psychology, she realized a lot of people were being controlled by their attitude towards money without even knowing it.
She realized she had been the victim of her own subconscious psychology.
The first few times she shared it was messy, but she got better at sharing her story.
Hilary shared her debt story very publicly on her TedTalk.
The more she tells it, the more people tell her how needed it is for others to hear that story.
It makes it easier to share her story because she has recovered.
5) Jess, how did you come out of the debt closet?
Jess opened up to her dad first about her debt situation.
Her debt started when she left her job, started a business and was paying a nanny on credit.
She then opened up in front of a bunch of people at her dad’s conference, and found a lot of people could relate to her story.
Shame and secrecy are best friends, so when you are honest shame can’t exist.
6) Could you talk more about psychology and money, especially for women?
Women have the power to make decisions about finances and control their own money.
Culturally, women aren’t expected to be financially capable.
Mony has power, so some men may be threatened by financially savvy women.
Today’s episode is our live panel from FinCon in Dallas. Jessica interviews our clients Jordan Goodman, Damion Lupo, Hilary Hendershott and Julie Broad.
Why did you decide to start getting interviewed on podcasts?
Jordan had been in traditional media for years, and recognized podcasts as the future of media. Interviews have exposed him to lots of new people.
Damion feels podcasts help him stand out and connect with different audiences.
Julie Broad had done traditional media, but needed something she could do from home when she was pregnant.
Hilary also felt podcasting was much more convenient exposure than traditional media, especially when she had a baby. Podcasting has also made her a happier, more fulfilled person.
How are podcasts different from traditional media?
Much more freeform and conversational.
Podcasters should brush up on traditional media skills.
Jordan thinks podcasters are a little less organized than traditional media people.
Podcasting is more long form.
Podcasts live forever, whereas a local news clip disappears after a day.
Julie feels that TV appearances are less effective for books sales than podcasts.
How many interviews should you do per month?
Damion was our first client to ask for 40 interviews per month!
Damion finds many interviews helpful because people run into him everywhere, and pay attention to him. He feels that more is better when it comes to podcast interviews.
Jordan disagrees with Damion, and would rather have fewer high quality interviews. He believes it’s possible to be over exposed.
Hilary limits her time for podcasting because she needs to devote most of her time to her business.
Julie finds that she needs to do no more than 6 interviews per month so she has enough time to prep for each interview.
Damion likes to show up for interviews without prepping, which saves time and he feels makes the interactions more authentic.
What are the keys to a media-worthy pitch?
Jordan has lots of one sheets so they are customized to different shows.
Jordan also feels it’s important to stay current with your topics.
Hilary scans pitches for words that are relevant to her.
How do you monetize your podcast appearances?
Damion has learned to give one simple call to action to create leads.
Have you ever been on a podcast and realized you and the host disagree on your philosophy? What role does this conflict play?
Hilary feels that as a woman, conflict is less acceptable and she also doesn’t like to argue. She is more likely to change the subject to something they do agree on.
Damion does a disruptive, alternative form of investing, and sometimes hosts don’t appreciate that.
Jordan is never trying to prove anyone wrong, so he gets along with all his hosts and guests.
Hilary is liable for anything said on her show, so she curates her guests and topics very carefully. Controversy has no place on a show like that.
How long does it take to see results from being a guest on podcasts?
It may take months for interviews to air.
If you are promoting a launch, book your shows far in advance.
You want to be out there a lot, because you will not convert people on the first touch.
Podcasts stay online forever, so you will see results sometimes months or years after an interview!
You have to commit to this strategy long term to build momentum.
You have to be smart about your call to action. Hilary talks about her show during the interview and uses her own podcast as her call to action, knowing that someone listening to a podcast is likely to download another podcast (more than to exit their podcast app to go to a website). Her podcast is how she builds trust with and nurtures leads.
People don’t want to talk to you until you have touched them 12 times. This lends itself really well to podcast interviews.
What call to action translates the best?
Julie says it depends on the audience, but it’s important to send them to a single landing page with an offer she has seeded many times.
Calls to action should be simple and direct.
Damion agrees that Hilary’s podcast strategy is great. If you don’t have a podcast, a simple landing page is the next best thing.
A confused mind won’t take action. KEEP IT SIMPLE!
Jordan knows you have to overcome inertia and apathy. He uses an urgency and a promise of transformation in his call to action.
Keeping your call to action in mobile is SO important. Most podcast listeners are in an app.
How do you get a host to ask you back for another interview?
Ask the host how you can support them (give first).
Have a great interview!
Send a thank you note or gift (the more personal the better).
Divide up your content into separate interviews.
How do you promote your interviews after they go live?
Hilary uses MeetEdgar to promote.
Jordan sends the link to his email list and promotes all interviews on his own website.
Damion goes on Facebook and does a video about upcoming interviews to create engagement and gratitude before the interview even starts.
Which of your interview topics are hosts most into?
For Jordan, it is earning high yields from your money safely, specifically through secured real estate funds. The other is mortgage optimization. Jordan loves to help people get out of debt.
Damion most often talks about how people can invest their retirement in alternative investments and his martial art Yokido. Because Yokido is his passion, it really attracts genuine interest.
People love to ask Julie about self publishing scams and her background in real estate.
Hilary can speak in plain language about the history of returns and the feminism of finance.
Damion finds hosts are interested when he opens up honestly about mistakes he has made.
Hilary also finds that hosts are interested in her personal financial mistakes and struggles.
Why do people pitch your show if you don’t have guests? Is it harder to pitch in today’s world?
Because they aren’t well trained.
Make sure you hire a booking agency who knows what they’re doing.
It is harder to pitch now that the market is more saturated, but we have no problem meeting the challenge.
How big are the audiences you want to be in front of?
Hilary says you can tell from social media how big their audience and web presence is.
Damion just goes on any show we book him on, and has found that small shows he hadn’t heard of yielded some of his best results. You don’t really know which shows will pay off.
The most important thing is that the content is relevant to you. It’s not the size of the audience but their relevance to you.
How can you start getting interviewed if you can’t afford an agency?
Hilary sent pitches for herself that were customized to each show.
Is it better to have big guests or to be a guest on big shows?
People don’t listen to your show for your guests, they listen for you.
Have you ever asked a host not to release an interview?
Hilary has asked hosts to edit out something she said.
Julie suggests that you just don’t promote an interview that you don’t think was good.
What’s the best length for a show?
Hilary’s audience likes episodes that are closer to 50 minutes.
If you have a great conversation, people will keep listening.
Jess and Margy are recording live from LA Podfest. We feature an interview with Paul Gilmartin of The Mental Illness Happy Hour. This episode contains discussions about mental illness and child abuse. Listener discretion advised.
The Mental Illness Happy Hour
Paul started the show in 2011 because he felt it was needed
He didn’t know he would someday make a living off the show
People get so wrapped up in not laughing about this subject matter, but a little humor can be healing
How do you make a space to have such vulnerable conversations?
You either have that skill or you don’t
It’s important to be respectful
Paul tells all guests that nothing is too dark or off limits, and that he will delete the episode afterwards if the guest asks
The things that you are most nervous to talk about are the things that are most healing to other people
Empathy is everything, so it’s good to stay in the moment and not prepare too much
What differences have you seen the podcast make in the lives of your listeners?
Paul gets emails from people all over the world who were thinking about suicide before they heard the podcast
The show helps people deal with shame, especially around sexual trauma
Paul has personally dealt with incest as a child and the podcast has helped him open up and find support
Paul has always felt a deep need to be told that he’s ok and to be seen as he really is- the podcast has been the perfect platform to let that out
Paul feels his show is less about his courage and more about a desperate need to feel heard
What advice do you have for people who may feel vulnerability hangovers after sharing “too much” ?
It’s a personal decision for everyone how much you want to share
Share what you’re comfortable with and keep in mind what you are trying to achieve
Is your sharing of service to the listener?
Paul always beats himself up after sharing, and then opens up about that too
Nothing bad can get worse if you keep a light on it
Share the stuff that’s difficult to share, as long as it feels appropriate for the circumstance
It’s important to know when to share, and when to listen to others who are sharing (and not making it all about you) – support groups are helpful for this
Tell us about your comedy
Paul keeps the comedy to a respectful level on the podcast, and doesn’t make jokes at the expense of a victim
Paul started comedy in 1987 and quit standup and TV hosting in 2011
He never felt safe enough to discuss these issues in his standup, and he found that the podcast was the best medium for this
Paul started his satirical political character because he was sick of just complaining and sounding like everyone else
His comedy satire is his form of protest
How do you feel that your background in comedy helps the show, and what are your tips for people without a comedy background?
DON’T TRY TO BE ANYTHING YOU’RE NOT
The most valuable commodity in podcasting is authenticity
People are drawn to the things that are the most authentic and the most compelling
Every good podcast has a host who is passionate and curious
You don’t have to be funny
People deep down think they aren’t enough
Most people need to let go of something deep down; shame, pride, etc.
Paul used to think he needed to be revered and stand out, but the more he did that the lonelier he got
Strive for excellence but also stay connected and be “one of many” in your daily life
Over the six years that you’ve been podcasting, what are the top things that have grown your audience?
Being featured on iTunes
Going on other people’s shows
Having high profile guests
Things being written about the show
There is no better way to grow an audience than putting out a consistent, quality podcast
One bad episode can lose your audience
When you are doing podcasting for a living, you have to make certain decisions
If Paul’s podcast wasn’t his livelihood, he wouldn’t be so conscious of having high profile guests and curating episodes to break up the heavy ones
Paul works to balance growing the show with serving the needs of listeners and those struggling with mental illness