Author: rockthecast

IC029: Secrets to Managing Employees with Jason Treu

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On today’s episode, we are live from Dallas interviewing our client, Jason Treu. (Excuse the background noise from the Sheraton lobby!) Jason helps successful leaders overcome management and career challenges within their organizations.

1) What are the most common pain points you find with your clients?
a. Most of it stems from early childhood trauma.
b. These traumas are holding them back.
c. Jason helps them change learned behaviors from childhood that are no longer serving his clients.

2) How can managers deal with employee issues that may be personal?
a. You have to get to know people personally to help with their work performance.
b. No one can truly separate work and personal.
c. Conversations about what people really want are important, too.

3) How possible is it for people to overcome traumas that happened during their early, formative years?
a. You can do it quickly. Most things are just a slight shift.
b. People have be willing to change.
c. One person Jason helped was having sales issues, but it turned out to be a deeper reason of shame about her voice. He helped her overcome this, which turned her sales around!

4) What is the balance between being vulnerable and oversharing?
a. You have to understand the moment and the people you are sharing with.
b. People have to earn the right to hear your story.
c. You don’t have to have it all figured out.
d. Find like minded people in your life who you can relate to. That way you don’t have to explain the whole backstory.

5) What are some examples of questions a manager could ask to open up potential blocks?
a. If you are leading, you have to be vulnerable with the people you are leading.
b. Take advantage of ways to be honest about finances, etc.
c. When you meet new people, be honest that you expect performance at a high level but that mistakes are okay.
d. Encourage people to share their ideas before you share yours.
e. Cards Against Mundanity helps people open up and get to know each other as people. It creates psychological safety.
f. You have to create the culture in the company.
g. Psychological safety causes people to be more emotionally invested and work harder.
h. People want to show up and be seen.

6) How can managers show their staff that they are seen?
a. You have to work on yourself first.
b. You can’t deal with tough questions if you can’t deal with your own stuff.
c. Everyone wants to be vulnerable, but only if someone else goes first. The leader has to go first to show they care.
d. Walk around the office every day for 15 minutes and chat with people about their lives. This shows people you care.

7) What are some things leaders can do to work on themselves?
a. Masterminds
b. Coaches
c. Internal self audit
d. Therapy
e. You have to dig down and figure out what’s happening inside of you and what you need.
f. If you don’t deal with your issues, you will have blind spots. Your fears will manipulate what’s going on.
g. Leaders who have done the work won’t allow people who are manipulative and toxic in their environment.

8) Tell us about Cards Against Mundanity
a. Jason was seeking to understand how anyone can create a “Google” workplace.
b. Studies have shown that asking certain questions can cause immediate friendship and bonding.
c. Psychological safety is the only thing they found across every high performing team at Google.
d. Card Against Mundanity creates this same vulnerability which leads to psychological safety.
e. With the card asking the question, people are more comfortable than when another person asks you something.

9) Are there any questions that people refuse to answer?
a. The only person who refused ended up quitting shortly after.
b. People tend to want to be vulnerable because the average person doesn’t have anyone in their lives who they can share with.
c. Loneliness is higher than ever and climbing (40%).
d. Loneliness goes hand in hand with fear and can cause people to lash out.

10) People’s personal lives are part of their work
a. You need to learn about people’s lives and goals.
b. Helping employees through the process of moving forward personally and professionally is what leads to success in business.
c. Unhappy employees can affect your company’s productivity.
d. Modern workplace
e. People want to feel fulfilled in their work.
f. Psychological safety can help people feel fulfilled.
g. People make what they spend, so no matter what they have, they always feel like they need more.
h. A lot of times outside success doesn’t mean people feel fulfilled inside. Even billionaires want more if they aren’t happy and fulfilled.

11) Great leaders are self aware
a. Your blind spots as a leader cascade into the business.
b. Your business is always being held back by you.

12) What type of help do you need as a business owner?
a. You have to find people who can help with your business and with you emotionally.
b. Most coaches are too focused on the external.
c. The internal hurdles are what is really stopping your success.
d. Some people need a therapist, but a lot of people can just use a coach who can point out internal barriers quickly so they can be addressed.
e. Coaching can be faster than therapy if you don’t need long term help.

13) The main reason people work hard?
a. They don’t want to disappoint the other person.
b. They care about the leader.
c. This is why psychological safety creates harder working employees.

Resources Mentioned:

Jason Treu

Cards Against Mundanity

Arthur Aaron study on making fast friends

Creating Disney Magic Podcast

IC028: Personal Finance for Women

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On today’s episode, Jess and Margy are recording live from FinCon 2017, interviewing their friend and client Hilary Hendershott.

Fun Personal Money Facts:

  • Jessica got her first credit card to go to Hawaii at age 18.
  • Hilary had almost 20,000 dollars in credit card debt in college (twice!). She is the host of Profit Boss Radio. She rebuilt her credit and net worth after debt and foreclosure and now owns a seven figure business.
  • Margy doesn’t use credit, and thinks the whole concept of spending money you don’t have is weird.

1) How does what happens in your childhood affect your relationship with money?

  • We learn about money in our childhood.
  • Money is very conceptual. We think of it as solid, but it’s really just an agreement.
  • This conceptualism can be really tough for kids to understand.
  • When people have a scarcity mindset, they often spend rather than save.

2) Margy, what is your relationship with money?

  • Margy feels like her attitude towards money is very simplistic and possibly a little childish.
  • She feels a little embarassed about her lack of credit, proving that everyone has shame about their finances no matter where they are.
  • Money is the stage the inner critic stands on.

3) Money and shame

  • Hilary felt a lot of shame about her own money problems, especially as a financial advisor.
  • The more she shares her story honestly, the less shame she feels.

4) Hilary, how did you come out of the debt closet?

  • Hilary got to a point where she was really in a mess and had to be honest.
  • When she discovered the power of money psychology, she realized a lot of people were being controlled by their attitude towards money without even knowing it.
  • She realized she had been the victim of her own subconscious psychology.
  • The first few times she shared it was messy, but she got better at sharing her story.
  • Hilary shared her debt story very publicly on her TedTalk.
  • The more she tells it, the more people tell her how needed it is for others to hear that story.
  • It makes it easier to share her story because she has recovered.

5) Jess, how did you come out of the debt closet?

  • Jess opened up to her dad first about her debt situation.
  • Her debt started when she left her job, started a business and was paying a nanny on credit.
  • She then opened up in front of a bunch of people at her dad’s conference, and found a lot of people could relate to her story.
  • Shame and secrecy are best friends, so when you are honest shame can’t exist.

6) Could you talk more about psychology and money, especially for women?

  • Women have the power to make decisions about finances and control their own money.
  • Culturally, women aren’t expected to be financially capable.
  • Mony has power, so some men may be threatened by financially savvy women.  

 

Resources Mentioned:

Profit Boss Radio

ProfitBossLive.com

Jason Treu

Profit Boss Facebook Group

www.hilaryhendershott.com

 

IC027: Live from FinCon – Getting Booked on Podcasts as a Guest Expert

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Today’s episode is our live panel from FinCon in Dallas. Jessica interviews our clients Jordan Goodman, Damion Lupo, Hilary Hendershott and Julie Broad.

  1. Why did you decide to start getting interviewed on podcasts?
  • Jordan had been in traditional media for years, and recognized podcasts as the future of media. Interviews have exposed him to lots of new people.
  • Damion feels podcasts help him stand out and connect with different audiences.
  • Julie Broad had done traditional media, but needed something she could do from home when she was pregnant.
  • Hilary also felt podcasting was much more convenient exposure than traditional media, especially when she had a baby. Podcasting has also made her a happier, more fulfilled person.
  1. How are podcasts different from traditional media?
  • Much more freeform and conversational.
  • Podcasters should brush up on traditional media skills.
  • Jordan thinks podcasters are a little less organized than traditional media people.
  • Podcasting is more long form.
  • Podcasts live forever, whereas a local news clip disappears after a day.
  • Julie feels that TV appearances are less effective for books sales than podcasts.
  1. How many interviews should you do per month?
  • Damion was our first client to ask for 40 interviews per month!
  • Damion finds many interviews helpful because people run into him everywhere, and pay attention to him. He feels that more is better when it comes to podcast interviews.
  • Jordan disagrees with Damion, and would rather have fewer high quality interviews. He believes it’s possible to be over exposed.
  • Hilary limits her time for podcasting because she needs to devote most of her time to her business.
  • Julie finds that she needs to do no more than 6 interviews per month so she has enough time to prep for each interview.
  • Damion likes to show up for interviews without prepping, which saves time and he feels makes the interactions more authentic.
  1. What are the keys to a media-worthy pitch?
  • Jordan has lots of one sheets so they are customized to different shows.
  • Jordan also feels it’s important to stay current with your topics.
  • Hilary scans pitches for words that are relevant to her.
  1. How do you monetize your podcast appearances?
  • Damion has learned to give one simple call to action to create leads.
  1. Have you ever been on a podcast and realized you and the host disagree on your philosophy? What role does this conflict play?
  • Hilary feels that as a woman, conflict is less acceptable and she also doesn’t like to argue. She is more likely to change the subject to something they do agree on.
  • Damion does a disruptive, alternative form of investing, and sometimes hosts don’t appreciate that.
  • Jordan is never trying to prove anyone wrong, so he gets along with all his hosts and guests.
  • Hilary is liable for anything said on her show, so she curates her guests and topics very carefully. Controversy has no place on a show like that.
  1. How long does it take to see results from being a guest on podcasts?
  • It may take months for interviews to air.
  • If you are promoting a launch, book your shows far in advance.
  • You want to be out there a lot, because you will not convert people on the first touch.
  • Podcasts stay online forever, so you will see results sometimes months or years after an interview!
  • You have to commit to this strategy long term to build momentum.
  • You have to be smart about your call to action. Hilary talks about her show during the interview and uses her own podcast as her call to action, knowing that someone listening to a podcast is likely to download another podcast (more than to exit their podcast app to go to a website). Her podcast is how she builds trust with and nurtures leads.
  • People don’t want to talk to you until you have touched them 12 times. This lends itself really well to podcast interviews.
  1. What call to action translates the best?
  • Julie says it depends on the audience, but it’s important to send them to a single landing page with an offer she has seeded many times.
  • Calls to action should be simple and direct.
  • Damion agrees that Hilary’s podcast strategy is great. If you don’t have a podcast, a simple landing page is the next best thing.
  • A confused mind won’t take action. KEEP IT SIMPLE!
  • Jordan knows you have to overcome inertia and apathy. He uses an urgency and a promise of transformation in his call to action.
  • Keeping your call to action in mobile is SO important. Most podcast listeners are in an app.
  1. How do you get a host to ask you back for another interview?
  • Ask the host how you can support them (give first).
  • Have a great interview!
  • Send a thank you note or gift (the more personal the better).
  • Divide up your content into separate interviews.
  1. How do you promote your interviews after they go live?
  • Hilary uses MeetEdgar to promote.
  • Jordan sends the link to his email list and promotes all interviews on his own website.
  • Damion goes on Facebook and does a video about upcoming interviews to create engagement and gratitude before the interview even starts.
  1. Which of your interview topics are hosts most into?
  • For Jordan, it is earning high yields from your money safely, specifically through secured real estate funds. The other is mortgage optimization. Jordan loves to help people get out of debt.
  • Damion most often talks about how people can invest their retirement in alternative investments and his martial art Yokido. Because Yokido is his passion, it really attracts genuine interest.
  • People love to ask Julie about self publishing scams and her background in real estate.
  • Hilary can speak in plain language about the history of returns and the feminism of finance.
  • Damion finds hosts are interested when he opens up honestly about mistakes he has made.
  • Hilary also finds that hosts are interested in her personal financial mistakes and struggles.
  1. Why do people pitch your show if you don’t have guests? Is it harder to pitch in today’s world?
  • Because they aren’t well trained.
  • Make sure you hire a booking agency who knows what they’re doing.
  • It is harder to pitch now that the market is more saturated, but we have no problem meeting the challenge.
  1.  How big are the audiences you want to be in front of?
  • Hilary says you can tell from social media how big their audience and web presence is.
  • Damion just goes on any show we book him on, and has found that small shows he hadn’t heard of yielded some of his best results. You don’t really know which shows will pay off.
  • The most important thing is that the content is relevant to you. It’s not the size of the audience but their relevance to you.
  1. How can you start getting interviewed if you can’t afford an agency?
  • Hilary sent pitches for herself that were customized to each show.
  1. Is it better to have big guests or to be a guest on big shows?
  • People don’t listen to your show for your guests, they listen for you.
  1. Have you ever asked a host not to release an interview?
  • Hilary has asked hosts to edit out something she said.
  • Julie suggests that you just don’t promote an interview that you don’t think was good.
  1. What’s the best length for a show?
  • Hilary’s audience likes episodes that are closer to 50 minutes.
  • If you have a great conversation, people will keep listening.
  • Jordan’s show is always an hour.

 

Resources Mentioned:

Meet Edgar

Jordan Goodman

Julie Broad

Damion Lupo

Hilary Hendershott

Profit Boss Radio itunes

The Money Answers Show

 

IC026: Never Binge Again with Dr. Glenn Livingston

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Margy and Jess are excited to be exhibiting for the second year in a row at FinCon in Dallas! On today’s episode, we feature an interview with longtime client, Dr. Glenn Livingston.

What was life like when you were obese, personally and professionally?

  • Glenn grew up in a family of psychotherapists, and always wanted to be a psychologist on the radio (like his dad)
  • Glenn started as a couples and family therapist
  • His work required a lot of presence, but he couldn’t say present because he was so preoccupied by food
  • In addition to his concerning mental obsession with food, he was also experiencing serious health risks

What role did shame play in your life when you were binge eating?

  • Shame played a big role
  • Glenn has realized that bingeing is only possible when you are also self shaming
  • This led Glenn to think about the survival role that guilt and shame play in keeping us alive
  • Like physical pain, shame can draw your attention to mistakes and prevent you from doing destructive things again
  • Glenn calls his inner destructive self his “pig”
  • Removing shame and guilt made it possible for Glenn to recover

What can we do as individuals and as a community to help people struggling with shame and disordered eating?

  • As a community, we need to recognize the economic, sociological and physiological forces aligned in the culture to create binge eating
  • It’s amazing that anyone is able to eat normally
  • Billions of dollars go into engineering super concentrated starches, sugars and other unhealthy food chemicals designed to short circuit the pleasure centers of the brains
  • When rats can directly activate the pleasure center of the brain, they will do nothing else (sacrificing things they need to survive like food in favor of pleasure)
  • The mammalian brain will engage in serious self neglect in pursuit of pleasure
  • The advertising industry also helps convince us that we can’t live without unhealthy foods
  • The addiction treatment industry gives the message of “you are powerless to resist”
  • As a society, to remove shame we can look at what’s happening in the society as a whole and have compassion for how it’s creating binge eaters
  • Glenn presents the idea that people whose drug of choice is food are more selfless, because unlike drugs addicts they don’t affect the people around them with their addiction

Who have your biggest critics been over the years?

  • Glenn is a compassionate person and is also highly educated on these topics
  • Ultimately, Glenn figured out that he couldn’t “love himself thin”
  • Glenn has developed a paradigm where you distance yourself from the lizard brain (which he calls his “inner pig”)
  • He draws clear boundaries (no chocolate on weekdays)
  • Some people believe Glenn’s philosophy and use of the word “pig” is fat shaming, but Glenn’s theory is that this lizard brain (or “pig”) is NOT you
  • This relates to the Buddhist practice of realizing that your thoughts are not you
  • What we think of as our identity is a subset of thoughts driven by our neurology
  • You can make a statement of character like “I’m not the kind of person who eats chocolate during the week,” forming an identity around that statement of will

What’s the balance between loving yourself and also wanting to be thinner and healthier?

  • Glenn doesn’t know if a happy fat person exists
  • From what he’s seen, there are a lot of health consequences to being overweight
  • Plus sized people should be loved and accepted, and because of the perfect storm, it’s not easy to get control over eating
  • Hopelessness can cause people to give up on getting thinner and healthier
  • If you can be a happy, healthy fat person, Glenn is ok with that
  • He hates to see people give up on being a thin person without really understanding what’s going on psychologically and how they can leverage that to get thin
  • Glenn is not very supportive of the notion of just “accepting your weight.” He feels people should strive for a medically healthy weight

How has being interviewed on podcasts so frequently impacted you?

  • Glenn’s goal is to help a million people a year stop overeating
  • He’s had almost 300k downloads of his kindle book
  • He is consistently in the top 5 Amazon books for eating disorders
  • He sees a spike in book sales every time a podcast goes out
  • Podcasting has also helped with Glenn getting more personal coaching clients
  • Another benefit is that podcasts are a “safe” type of publicity to hone his message before going on more mainstream media outlets

At what point in your journey as a guest did you start to see the effects of podcast interviews?

  • Glenn averages an extra 100 downloads every podcast, 10-15 opt ins and about one paid client per podcast
  • It took a couple of months for the podcasts to start coming out and then it became a very steady bump in Amazon stats
  • In retrospect, he wishes he had bought a word of mouth domain for his call to action

Are there certain types of shows that are more effective for you?

  • Glenn is against the 12 Step programs, which makes him unpopular with some mainstream addiction recovery shows
  • The best are any type of health podcasts, particularly the fitness shows because his approach is very disciplined

What is the connection with religious shows?

  • Glenn isn’t religious, but the structure of his philosophy is very compatible with religion (like separating the angel and the devil on your shoulder
  • His average review on Amazon is higher among people who buy religious books

What role does isolation play in addiction?

  • Addiction is an isolating behavior
  • “Narcissus didn’t die of self love, he died of self neglect”
  • You can fight addiction with connection, and it’s part of the process
  • What Glenn objects to in the 12 Step process is not the community, but the concept that it’s a disease and people can’t help themselves which leads to fear and the feeling of powerlessness

Resources Mentioned:

FinCon2017

Health at Every Size

Milner and Olds Studies

Jack Trimpy Rational Recovery

Jean Paul Sartre

Rat Park

NeverBingeAgain.com

How We Got Our Client 100k Views Overnight

We get asked by a lot of people if we can get them on BIG shows. The answer is… maybe. The first requirement is that YOU must be a great fit for those shows. We can hustle to find the biggest shows, write the best pitch in the world, and get you a meeting with the producer, but if you fail to sell yourself as a great guest when you meet that producer, no agency can help you. Confidence is everything when you are a guest expert on podcasts or any media outlet.

I recently booked our client Jen Briney on The Young Turks network (which has 3.4 million subscribers on YouTube) Her episode had over 100,000 views overnight! Let’s go over how I made this interview happen:

1.) I did the work

  • I found out WHO the pitch should go to. The best pitch to the wrong person won’t result in a booking.
  • Here at Interview Connections, we have relationships with thousands of hosts and producers who trust us and are willing to do a warm intro for us to a big show when we want to pitch our client to them.
  • Next, I follow up consistently and respectfully until I get a reply.

2.) Pre-interview meeting with the producers

  • The biggest shows on Apple Podcasts and YouTube are very strict with who they have on their show. If these shows are going to take a guest from a pitch, they will almost always have a pre-interview meeting to make sure it’s a good fit. If you have the opportunity to do a pre interview call or in person meeting with a big show, take it!
  • Instead of trying to get a yes right from the initial pitch, I first suggest a meeting over coffee. Essentially, I want to open the door to a conversation with my client and the producer because I know, once they meet, the interview will naturally fall into place.
  • As Booking Agents, we can book you on a lot of great shows. The biggest shows, however, require some work from you too! Having a meeting with the producer yourself to seal the deal is key.

3.) Be willing to travel to the show

  • Most podcasts are recorded remotely, which quite frankly, is part of the appeal! No travel but great exposure! Well, for shows with a huge audience, being willing to travel to their studio is often necessary.

If you are interested in working with Interview Connections to get booked on big shows in your niche, apply here! A member of our team will contact you to set up a call and see if we’re a good fit.

IC025: Clarifying Your Message By Appearing on Podcasts

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Margy and Jess are excited about their new podcast, Womensplaining! This episode features an interview and strategy session with our client, Aaron Hendon.

Why did you start getting interviewed on podcasts?

  • Aaron was planning on writing a book and wanted to do interviews to promote credibility and practice telling his story

How have you grown through this process?

  • Aaron is a residential RE agent, and he was looking to build credibility online
  • He puts all interviews on his press page
  • Aaron has become a better speaker from doing interviews
  • He wasn’t aware of what his audience wanted, and found his content wasn’t as interesting to others as he thought
  • Through feedback, Aaron has become a better guest and better at speaking to people in his professional life
  • Often when an interview doesn’t go well, you learn the most from it

What are the biggest victories you’ve celebrated this year?

  • Aaron did his first 3 million dollar month!
  • The work in Aaron’s business is finding people and talking to them
  • Podcasts have helped him improve in his career talking to people
  • Aaron has been able to finish his book because of inspiration from podcasts and hosts
  • He has been booked on 40 shows, and will email all those hosts when his book is out
  • A conversation with a podcast host is what developed one of the key pieces of the book
  • Podcasting as a guest can be a big part of your creative process

Tell us more about the book

  • It’s a look at the psychology people use to approach buying their home (which is the same as how they pick a restaurant for dinner!)
  • To do it more rationally, you have to do different things
  • This book is for people in the US buying or selling who are information seekers
  • Many listeners of podcasters are information seekers, which is a good match for Aaron’s target market

Resources Mentioned:

@womensplaining

Joe Fairless

Aaron Hendon

IC024: Podcasting about Mental Illness with Paul Gilmartin

Download Link | iTunes | Stitcher Radio | Google Play | iHeart Radio

Jess and Margy are recording live from LA Podfest. We feature an interview with Paul Gilmartin of The Mental Illness Happy Hour. This episode contains discussions about mental illness and child abuse. Listener discretion advised.

The Mental Illness Happy Hour

  • Paul started the show in 2011 because he felt it was needed
  • He didn’t know he would someday make a living off the show
  • People get so wrapped up in not laughing about this subject matter, but a little humor can be healing

How do you make a space to have such vulnerable conversations?

  • You either have that skill or you don’t
  • It’s important to be respectful
  • Paul tells all guests that nothing is too dark or off limits, and that he will delete the episode afterwards if the guest asks
  • The things that you are most nervous to talk about are the things that are most healing to other people
  • Empathy is everything, so it’s good to stay in the moment and not prepare too much

What differences have you seen the podcast make in the lives of your listeners?

  • Paul gets emails from people all over the world who were thinking about suicide before they heard the podcast
  • The show helps people deal with shame, especially around sexual trauma
  • Paul has personally dealt  with incest as a child and the podcast has helped him open up and find support
  • Paul has always felt a deep need to be told that he’s ok and to be seen as he really is- the podcast has been the perfect platform to let that out
  • Paul feels his show is less about his courage and more about a desperate need to feel heard

What advice do you have for people who may feel vulnerability hangovers after sharing “too much” ?

  • It’s a personal decision for everyone how much you want to share
  • Share what you’re comfortable with and keep in mind what you are trying to achieve
  • Is your sharing of service to the listener?
  • Paul always beats himself up after sharing, and then opens up about that too
  • Nothing bad can get worse if you keep a light on it
  • Share the stuff that’s difficult to share, as long as it feels appropriate for the circumstance
  • It’s important to know when to share, and when to listen to others who are sharing (and not making it all about you) – support groups are helpful for this

Tell us about your comedy

  • Paul keeps the comedy to a respectful level on the podcast, and doesn’t make jokes at the expense of a victim
  • Paul started comedy in 1987 and quit standup and TV hosting in 2011
  • He never felt safe enough to discuss these issues in his standup, and he found that the podcast was the best medium for this
  • Paul started his satirical political character because he was sick of just complaining and sounding like everyone else
  • His comedy satire is his form of protest

How do you feel that your background in comedy helps the show, and what are your tips for people without a comedy background?

  • DON’T TRY TO BE ANYTHING YOU’RE NOT
  • The most valuable commodity in podcasting is authenticity
  • People are drawn to the things that are the most authentic and the most compelling
  • Every good podcast has a host who is passionate and curious
  • You don’t have to be funny
  • People deep down think they aren’t enough
  • Most people need to let go of something deep down; shame, pride, etc.
  • Paul used to think he needed to be revered and stand out, but the more he did that the lonelier he got
  • Strive for excellence but also stay connected and be “one of many” in your daily life

Over the six years that you’ve been podcasting, what are the top things that have grown your audience?

  • Being featured on iTunes
  • Going on other people’s shows
  • Having high profile guests
  • Things being written about the show
  • There is no better way to grow an audience than putting out a consistent, quality podcast
  • One bad episode can lose your audience
  • When you are doing podcasting for a living, you have to make certain decisions
  • If Paul’s podcast wasn’t his livelihood, he wouldn’t be so conscious of having high profile guests and curating episodes to break up the heavy ones
  • Paul works to balance growing the show with serving the needs of listeners and those struggling with mental illness

Resources Mentioned:

The Mental Illness Happy Hour podcast

Mentalpod.com

PaulGilmartin.com

LA Podcast Festival

IC023: Live Panel Discussion at Dream Business Academy 2017

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This week’s episode features Jess doing a LIVE panel discussion at Dream Business Academy!

  • Podcasting doesn’t just grow your business, it grows you personally
      1. Podcasting gives you a voice
      2. It gives you an intimate setting to speak to YOUR tribe
      3. You become more confident when you find your voice
  • There’s no formula for being successful with your podcast
      1. Be YOU
      2. Only recently did Jess get comfortable being herself
      3. Podcasting lets you add some fun and color to your business
  • Do podcasting because it’s fun!
    1. Not everyone likes the new format of the show, but all that matters is that Jess is having fun!

Panel of Experts Featuring Doug Foresta, Ben DeCastro and Joe Kashurba:

  • Joe, what is the value of being a guest on podcasts (even small ones)?
      1. Getting interviewed has helped his public speaking ability 100 fold
      2. It has brought clarity about his message from telling his story so many times
  • What is the ROI of podcasting? How long does it take?
      1. It takes some time and consistency
      2. Interviews don’t go live right away
      3. Can be very direct response if you take the time to set up and then direct people to your lead page (have a specific call to action)
      4. Doug was very nervous in the beginning, but in ten years he can trace back all his clients to podcasts and many of his best relationships
  • Ben, tell us about your show Carpooling with Ben:
      1. His show Wicked Rhody is just for events in RI (just for entertainment!)
      2. Carpooling with Ben started as a show for Cardi’s
  • Joe, what role does podcasting play in your content marketing?
    1. Many potentials listen to more than one of Joe’s interviews and then are very ready to buy (because they already know like and trust him)
    2. Using podcast content proactively is key
    3. Joe often puts podcast content on a landing page and sends it to his email list
    4. Joe also does Facebook ads leading people towards interviews
    5. Jess recommends recording every interview on your end in case the host makes a mistake (that way you have the content to use)
    6. There are huge SEO benefits to podcast backlinks
    7. Potentials google you and see all your interviews, which builds a lot of credibility
  • What should your goal be for creating a podcast?
      1. Doug started with an unsuccessful show and learned a lot
      2. You should have a reason to start
      3. Decide what success looks like for you
      4. It’s good to have low standards when you first start
      5. It’s ok to change it if it doesn’t work
      6. Know who you’re talking to and provide value to those people
      7. Make people think in a different way
      8. Every successful show has a script or an outline- PLAN AHEAD!
  • How can you podcast well?
      1. Podcasting is much newer than TV and radio
      2. Watch professional interviewers from traditional media spaces and learn
  • What Ben learned from the Rhode Show:
      1. Cardi’s Furniture helped start the Rhode Show
      2. After the first year, there was guest confusion, so they learned how to manage expectations and walk them through the interview process
      3. Now, Ben gives guests an outline so they know what to expect
      4. Help guests understand how to promote the interview to their followers
      5. Ben breaks the fourth wall, which TV people hate, by walking guests into the set so they feel comfortable
      6. Similar to retail, let customers adjust and relax before the interview
  • What are the dos and don’ts of pitching a podcaster?
      1. Listen to the show
      2. Fully understand the genre and why you are a fit!
      3. Don’t focus on your needs, focus on what you can give to the host (i.e. value and great content)
      4. No one cares about your book launch
      5. Have fun with your pitch
      6. Include links of you as a guest or reel (2-3 minutes)
  • What’s the importance of your press page and online presence?
      1. Your bio is something you should check every 3-6 months at least to make sure it’s updated
  • What’s the importance of a one sheet?
    1. Your one sheet has your headshot, contact, bio and suggested questions
    2. The suggested questions guide the interview to position you the way you want
    3. Questions must provide value (not an infomercial)
    4. Helps the host so they don’t have to take as much prep time
    5. Putting it together also helps you clarify your messaging for yourself

Final Tips:

  1. Listen to your own show and make sure it’s good
  2. Get audio quality good enough that it’s not distracting

Resources Mentioned:

Dream Business Academy

Doug Foresta

Ben DeCastro

Joe Kashurba

Wicked Rhody

Carpooling with Ben

Cardi’s Furniture

The Rhode Show

IC022: Setting Clear Expectations

Download Link | iTunes | Stitcher Radio | Google Play | iHeart Radio

Jess has a brand new look, and Margy is spreading the gospel of bangs. Then, we discuss expectations as a podcast guest and a real-life example of a smaller show going VIRAL!

Setting Clear Expectations as a Guest:

  1. The speed of results
    1. Podcast interviews are a long-term strategy
    2. It takes time to get first interviews booked and released
    3. The bigger the show, the longer the wait
    4. It takes time to get on those bigger shows
  2. It only takes one show (or one listener) for the strategy to pay off
    1. Understand that you may not be ready for the bigger shows; interview practice is valuable and being on a bigger show after you’ve had more experience is going to be more valuable
    2. Knowing how to be a great entrepreneur doesn’t mean you automatically know how to be a great interviewee; it takes practice!
    3. We want you to be ready for big shows before we place you there
  3. A lot of the big shows might not be a good fit for YOU
    1. If they aren’t a fit for you, OR you aren’t a fit for them, we should NOT pitch you!
    2. Being in front of your target audience (big or small) is more valuable than a big audience who isn’t a fit
    3. Don’t let ego make you lose sight of your goals for interviews

How a Tiny Show Beat Joe Rogan:

We were just discussing how to go viral on our last episode, and this week we saw a small podcast GO VIRAL!!! Here are some reasons why:

  1. Jo (the host of Zealot) went to see My Favorite Murder live
    1. If you go to see comedians (or anyone) live, they are more likely to talk to you! (SUPPORT THEIR WORK FIRST!)
    2. Find your target audience, and go see them in person
  2. She gave a unique pitch
    1. They get lots of pitches to go onstage
    2. Jo’s pitch was totally unique because she offered to do The Moonwalk
    3. Show what is unique about you and how it can bring value to the host!
  3. Her topic was relevant to listeners of My Favorite Murder
    1. Everyone listening to MFM is a great audience for a comedy cult show
    2. Be in front of the people who will care about your topic (the right audience is everything!)

Resources Mentioned:

Hair Tech

EOFire

My Favorite Murder Podcast

Zealot Podcast

Congressional Dish

@interviewconnections

How to Make Your Listeners Obsessed With You

Download Link | iTunes | Stitcher Radio | Google Play | iHeart Radio

Margy is all about hot springs after visiting the West Coast, and Jess is getting lots of flowers in the mail! In this episode, Jess and Margy discuss their favorite podcasts, what makes them SO GREAT and how to make YOUR listeners obsessed with you.

How to Make Your Listeners Obsessed With You:

  1. Go on Tour
  • Meet your listeners
  • Conferences are a great way to do this!
  • When The Minimalists first started touring, no one showed up, but they kept at it!
  • We’re seeing My Favorite Murder live at LA Podcast Festival (EEEK!!!)
  1. Create Other Content
  • Jess found The Minimalists through their documentary originally
  • You can build your audience on a different platform (blog, YouTube, etc)
  1. Be Yourself
  • People who like you will stick around, and the sooner you repel the people who don’t like you, the better!
  • The Minimalists and the My Favorite Murder gals have great banter, which we love because we love THEM!
  • Dave Jackson has great banter with himself
  • It can take time to feel comfortable being yourself
  1.  Focus on Developing Yourself as a Speaker and/or Entertainer
  • Study other speakers or comedians
  • Check out toastmasters
  • You may not be good at this right away
  1. Prepare!
  • The more you put in, the more your listeners will get
  • Congressional Dish hosted by Jen Briney is a great example- Jen does a ton of work for her audience and is an amazing journalist
  • Josh of The Minimalists said on an episode that he had 6 pages of notes
  1. Be Unique with Your Content
  • Our favorite podcasts cover unique topics that they are very passionate about (true crime, congress and minimalism)
  • The didn’t start out to be famous, they were just passionate about their unique topic
  • Jen Briney covers things that most mainstream media doesn’t cover- there is a ton of original content out there waiting to be covered!
  1. Inspire Your Listeners to Create a Community
  • Margy is a Murderino, the name for fans of MFM, many of whom are in a FB group together
  • The Minimalists have meetups in all different cities
  • When your listeners form their own communities and interact with each other, the show takes on a life of its own
  1. Stop Advertising at the Beginning of the Show (unless it’s really funny)
  • My Favorite Murder does very funny ad reads, so they are an exception
  • In general, don’t ask your listeners to do something before you have given them any content (i.e. right at the beginning of the show)
  • Brand new listeners aren’t going to do something for you before they have gotten to know you and your show
  1. Choose Your Co-Hosts/Guests Wisely
  • Co-host dynamic is everything
  • Don’t co-host with anyone you couldn’t spend a full week on vacation with
  • The Minimalists and MFM are both pairs of bffs
  • Sell your personality as much as your content
  1. Invest in Your Show
  • If you want to succeed, you have to invest!
  • Many successful shows have teams to help produce the show
  • Have good equipment

Final Thoughts:

  • You DON’T have to go viral. Don’t start a podcast to be famous, start a podcast because you love it. Podcasts are passion projects!
  • If you are an entrepreneur podcasting to connect with potential clients, you DON’T need a huge audience to see results. You just need the RIGHT audience! It can also be a great tool for client retention as you can feature them and make content directly for them.

Episodes to Start with:

My Favorite Murder: Episode 85: Live at the Boulder Theater

The Minimalists Podcast: Episode 91: Nostalgia

Congressional Dish: Episode 157: Failure to Repeal

Resources Mentioned:

The Minimalist Podcast

My Favorite Murder

LA Podcast Festival

Congressional Dish

Jen Briney

Dave Jackson

Toastmasters

Podcast Movement

MFM Facebook Group

@InterviewConnections

Julie Broad